The Rise of Experiential Pop-Ups : Hotels Taking the Lead
The Rise of Experiential Pop-Ups : Hotels Taking the Lead As pop-up shops in areas like Seongsu-dong and department stores become passé, hotels are emerging as the new epicenter for experiential pop-ups, attracting the MZ generation. By offering diverse spaces for unique brand experiences, hotels provide more personalized and leisurely engagements compared to traditional retail pop-ups...
Guidebook for Traveling in Korea
2024. 9. 21. 11:56
