The Rise of Experiential Pop-Ups : Hotels Taking the Lead

 

 

 

 

 

 

 

 

 

 

 

The Rise of Experiential Pop-Ups : Hotels Taking the Lead

 

 

 

 

 

 

 

 

 

 

As pop-up shops in areas like Seongsu-dong and department stores become passé, hotels are emerging as the new epicenter for experiential pop-ups, attracting the MZ generation.

 

By offering diverse spaces for unique brand experiences, hotels provide more personalized and leisurely engagements compared to traditional retail pop-ups.

 

This trend highlights the shift toward "experience-based consumption," offering travelers more than just products, but memories.

 

Hotels have transformed into immersive venues where everything from the lobby to the rooms becomes part of the experience.

 

A standout example is the surprise baby food pop-up at Kensington Hotel's breakfast buffet, where parents can sample various baby food brands, lightening the load for family trips.

 

 

 

 

 

 

 

 

Kensington Hotels : A Family-Friendly Haven

 

 

 

 

 

https://n.news.naver.com/article/009/0005367725?ntype=RANKING

 

 

 

 

 

At select Kensington Hotels and Resorts (Pyeongchang, Seorak Beach, Seorak Valley), the "Bebecook Baby Food Pop-up Zone" runs until next month, providing parents with high-quality baby food options.

 

The “Oh My Baby” package, available at seven locations, includes one night’s stay, breakfast for two adults and one child, and a gift set featuring popular baby food items.

 

 

 

 

 

 

 

 

 

Mondrian Seoul Itaewon : Enter the Pokémon World

 

 

 

 

 

https://n.news.naver.com/article/009/0005367725?ntype=RANKING

 

 

 

 

 

 

Mondrian Seoul Itaewon has partnered with Helinox to create an exclusive "Thunderbolt Project by Fragment & Pokémon Seoul."

 

Themed rooms are decked out with limited-edition Pokémon items like plush toys, eye masks, and even game-themed drinks.

 

Guests can immerse themselves in the world of Pikachu, Charmander, and other fan favorites until the end of October, with only 22 rooms available per day.

 

 

 

 

 

 

 

 

 

 

Sheraton Grand Incheon : Fall Fragrance Immersion

 

 

 

 

 

https://n.news.naver.com/article/009/0005367725?ntype=RANKING

 

 

 

 

 

Sheraton Grand Incheon has teamed up with perfume brand Daniel Trusse to bring a fragrant touch to the hotel.

 

Guests are welcomed by the scent of the signature fragrance "Bombshell" in the lobby's photo zone, while select suites are infused with the brand's signature diffusers.

 

Running until November, this partnership allows visitors to engage with exclusive scents and even win luxurious gifts through various on-site events.

 

 

 

 

 

 

 

 

 

 

 

Walkerhill Hotel & Resort : A Toy Wonderland

 

 

 

 

 

https://n.news.naver.com/article/009/0005367725?ntype=RANKING

 

 

 

Walkerhill Hotel has collaborated with toy distributor Navita to transform its lobby into a playful haven for kids and collectors alike.

 

Featuring premium toy brands like Bruder, Siku, and Schleich, the pop-up also offers themed photo zones and a range of family-friendly packages, including overnight stays, breakfast, and toy-themed activities.

 

 

 

 

 

 

 

 

 

 

Park Roche Resort & Wellness : Art in Nature

 

 

 

 

https://n.news.naver.com/article/009/0005367725?ntype=RANKING

 

 

 

Located in Jeongseon, Park Roche Resort has partnered with artist Mamacomma to introduce art into the heart of nature.

 

Running through the end of October, the resort offers a peaceful retreat adorned with silk-screen illustrations and guided art classes.

 

Guests can create their own art pieces, merging relaxation with creativity.

 

 

 

 

 

 

 

 

 

Moxy Seoul Insadong : A Fragrance Journey

 

 

 

 

https://n.news.naver.com/article/009/0005367725?ntype=RANKING

 

 

 

Moxy Seoul Insadong, part of the Marriott group, invites guests to explore various scents through its collaboration with fragrance brand Mumchit.

 

Guests can experience the brand's signature fabric perfumes in designated "scent zones" throughout the hotel, while all 140 rooms have been subtly infused with these fragrances.

 

The hotel also features a rooftop bar offering views of the Seoul skyline, combining K-beauty, music, art, and more into a vibrant cultural experience.

 

 

 

 

 

 

This shift towards using hotel spaces for experiential content not only benefits brands by creating targeted, memorable experiences but also enhances the hotel's image.

 

It’s a win-win for both parties, as guests enjoy new, immersive offerings while brands expand their reach in an intimate, relaxed setting.

 

The era of the hotel as a pop-up hub is here, delivering the true essence of "experience-based consumption."

 

 

 

 

 

 

 

 

 

 

 

 

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Source : https://n.news.naver.com/article/009/0005367725?ntype=RANKING

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