Why Did Elemental Do So Well in Korea?

 

 

 

 

Why Did Elemental Do So Well in Korea?

 

 

 

 

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The movie "Elemental" by Pixar Animation Studios has been watched by more than 5 million people in local theaters in South Korea.

 

This makes it the most-watched Pixar film ever in the country.

 

"Elemental" is the latest film from Disney's animation studio, and as of Monday, which was its 40th day in theaters, it had been seen by a total of 5.03 million people.

 

This number comes from data collected by the Korean Film Council (KOFIC).

 

 

 

This achievement surpassed the previous record held by Pixar's movie "Inside Out" from 2015, which had 4.97 million viewers.

 

Among this year's movies, this figure is the third-highest at the box office.

 

The top two are the Korean action comedy series "The Roundup: No Way Out" with 10.67 million viewers and the Japanese animated film "Suzume" with 5.54 million viewers.

 

 

 

"Elemental" explores the story set in the 'City of Elements,' where the elements reside.

 

The captivating narrative is led by the passionate Amber and the joyful, emotionally-driven Wade.

 

Their story unfolds in an engaging way throughout the film.

 

Additionally, the storyline, influenced by the experiences of a director of Korean descent, has resonated well with Korean audiences.

 

 

 

I went to see this movie as well, and it didn't take long for me to understand why Koreans are so enthusiastic about it.

 

I saw an article that finds out how this movie incorporates Korean culture into the storyline, and wanted to share with you guys!

 

 

 

1) Ashupa = Appa

 

 

 

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In the movie, the main character Ember, who is the daughter, affectionately calls her dad "Ashupa," a term that bears a striking resemblance to "appa," the Korean word for "dad."

 

 

 

 

2) Grand bow

 

 

 

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Incorporated within the movie is the practice of the "grand bow," a gesture of showing respect to elders, which echoes the well-known Korean tradition.

 

This involves making a deep bow in front of graves or photographs during funerals, as well as during commemorative events like Lunar New Year or Chuseok (Korean Thanksgiving) holidays.

 

 

 

 

 

3)Ember's Home

 

 

 

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Ember's house resembles the furnace of a Korean traditional house, known as a "Hanok" (which the director has personally confirmed).

 

 

 

 

 

 

 

 

 

 

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