If you walk down any street in Korea, you will notice the distinctive fashion style of Koreans.
There are plenty of resources available to inspire us, from K-pop music videos to TikTok fashion videos.
Isn't it stunning? But that's not all.
Korean fashion is not only affordable but also offers great quality and a wide range of styles, from girly to streetwear.
I hope I'm not the only one who gets lost in the vast sea of fashion choices.
No worries! We are here to recommend some of the best online stores to help you navigate through the world of Korean fashion.
1. ZigZag
Zigzag offers a curated selection of fashion items from various brands, including clothing, shoes, accessories, and cosmetics.
The platform utilizes an algorithm that recommends products to users based on their individual preferences and browsing history.
Users can personalize their style preferences within the app, and Zigzag's algorithm then suggests items accordingly.
Zigzag incorporates social elements into its platform.
Users can follow their favorite brands and influencers, and the app offers a social feed where users can discover new styles, trends, and fashion inspiration.
It also allows users to create and share their own outfits and looks through "photo review" sections.
This certainly helps you to avoid to get hurt by "expectation vs reality".
2. Codibook
Codibook is like a money savior for people who finds it difficult to match the clothes.
It provides numerous ideas for your daily outfit in everything from the shoes to the accessories.
Users can also create and save their own outfit combinations by mixing and matching different pieces available on the platform.
They can also browse through a feed of outfits and styles shared by other users for inspiration.
Codibook encourages a community-driven approach, allowing users to engage with each other, follow their favorite fashion influencers, and comment on and like posts.
3. MUSINSA
Musinsa carries anything from famous Korean and overseas brans to minor street fashion brands and all branded clothes are guaranteed to be 100% genuine.
The difference between Musinsa with other recommended stores is that it only allows brands that sell and handle their own genuine products to enter.
They also have their own fashion brand, called MUSINSA STANDARD, best known for classic vibe clothes.
This brand also has offline stores in Hongdae and Gangnam.
4. CIDER
Cider is not a Korean store, but it has recently gained popularity in South Korea.
It is a global fashion brand that draws inspiration from the vibrant and diverse street styles of New York, Los Angeles, Paris, Shanghai, and Seoul.
On their website, there is a category called 'Feeling K-pop' that features products worn by K-pop idols such as Blackpink, Somi, Solar, Hyuna, Wonyoung, and more.
Recently, I purchased a kago skirt from Cider, and I am satisfied with its quality and cuteness.
This store is my top choice as it perfectly matches the Korean streetwear style in these days :)
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