The Rise of 'Chestnut Jelly' Popularity Fueled by BIBI's Chart-Topping Hit

 

 

 

 

 

 

 

 

The Rise of 'Chestnut Jelly' Popularity Fueled by 

BIBI's Chart-Topping Hit

 

 

 

 

 

 

 

 

 

 

https://blog.naver.com/overdaesoo/223362225046

 

 

 

 

Have you ever seen something like this at a convenience store or mart?

 

This is called 'yanggang,' and in Korea, it is often taken by older individuals when hiking.

 

Yanggang is a snack made by mixing ingredients like red beans with sugar, malt syrup, honey, and water, then boiling them.

 

And when made with chestnuts, it's called 'bam yanggang.'

 

The representative "grandmother's snack," "Chestnut Jelly," is gaining popularity among the younger generation. 

 

Singer BIBI's song "Chestnut Jelly" has topped the music charts, igniting heated discussions.

 

 

 

https://blog.naver.com/qkrdmsdhr95/223354155409

 

 

According to the keyword analysis site Some Trend, the mention of "Chestnut Jelly" surged by 1024% in February, totaling 10,424 mentions. 

 

On a weekly basis, discussions peaked in the 5th week after BIBI's "Chestnut Jelly" claimed the top spot on the music charts.

 

 

 

https://n.news.naver.com/mnews/article/015/0004957880

 

 

Accompanying the addictive song, there has been an influx of purchase certifications from those who have actually bought and consumed Chestnut Jelly.

Online, there are posts sharing experiences such as "My husband listened to 'Chestnut Jelly' and wanted to try it, so he went out to buy some. He even went to the mart because it wasn't available at the convenience store," "After listening to 'Chestnut Jelly,' my child became curious about its taste, so I bought some," along with relayed certification photos of Chestnut Jelly. 

 

In one baking community, a post reads, "I made Chestnut Jelly while playing 'Chestnut Jelly' in the background."

 

 

 

https://blog.naver.com/ardour/221098314430

 

 

 

Chestnut Jelly Sales Soar:

The popularity of the song "Chestnut Jelly" has led to a surge in Chestnut Jelly sales.

According to the fashion platform Avely, last month's Chestnut Jelly transaction volume increased fivefold compared to the same period last year. 

 

Consequently, the entire snack category saw a 120% increase in transaction volume. 

 

Major convenience stores also reported a more than 40% increase in Chestnut Jelly sales.

 

 

 

https://n.news.naver.com/mnews/article/015/0004957880

Songwriter Jang Ki-ha is also smiling. "Cheap Coffee," "That's Your Thought," and "I'm Not Jealous" reflected ordinary and everyday sentiments with unique and straightforward expressions.

 

"Chestnut Jelly" is a song that embodies Jang Ki-ha's emotions. Currently, a total of 124 works by Jang Ki-ha are registered with the Korea Music Copyright Association, and "Chestnut Jelly" is the latest addition.

 

"Chestnut Jelly" is a song for which Jang Ki-ha took on the roles of lyrics, composition, and arrangement without any co-workers.



A music industry official commented, "Following the girl group craze last year, recently, music that breaks away from the norms of K-pop is receiving popular love.

 

Rather than injecting rough sounds and profound worldviews, people prefer music that is easy to listen to and delivers a message in Korean."

 

They analyzed, "'Chestnut Jelly's' success is a good example of this change."

 

 

 

 

#GrandmothersSnack #KoreanFood #ChestnutJellyCraze #KpopMusic #KoreanTradition #SnackTrend #DittoConsumption #BIBISong #MusicCharts #KoreanCulture #비비 #밤양갱 #양갱 #장기하 

 

 

 

 

 

 

 

 

---

 

 

All rights reserved Stay14 Bespoke

Source : https://n.news.naver.com/mnews/article/015/0004957880

"노래 듣다 당 충전"…'밤양갱' 곡 뜨자 '뜻밖의 일' 벌어졌다 [연계소문]