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Shin Yu-bin: From Olympic Glory to Banana Flavored Milk Model, and a Generous Heart
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Shin Yu-bin 신유빈:
From Olympic Glory to Banana Flavored Milk Model, and a Generous Heart
Shin Yu-bin, the 20-year-old table tennis sensation who became a viral sensation during the Paris Olympics for eating a banana on live TV, has now taken on a new role as the face of Binggrae’s Banana Flavored Milk.
This beloved drink, which has been a staple in South Korea since its release in June 1974, is now associated with one of the country’s rising sports stars.
Shin’s candid moment of enjoying a banana during the Olympics not only captured the hearts of fans but also caught the attention of Binggrae, a major dairy product manufacturer in South Korea.
The company saw the perfect synergy between Shin's healthy and positive image and their iconic Banana Flavored Milk, leading to her selection as their latest brand ambassador.
In an inspiring gesture, Shin decided to donate 100 million won (approximately $75,000) of her modeling fee to support young table tennis players.
At a donation ceremony held at the Korea Elementary School Table Tennis Federation office in Gangdong-gu, Seoul, on the 16th, Shin expressed her gratitude, saying, "Thanks to the immense love and support from the public, I was able to become a model. I'm happy to share this love and encouragement with my juniors. This donation motivates me to become an even greater athlete."
Shin’s performance at the 2024 Paris Olympics was nothing short of spectacular.
She won two bronze medals, one in mixed doubles, marking the first Olympic table tennis medal for South Korea in 12 years, and another in the women’s team event, ending a 16-year medal drought.
She also placed fourth in the women’s singles event, showcasing her exceptional talent and determination.
Binggrae's decision to appoint Shin as their Banana Flavored Milk model was driven by the buzz surrounding her "banana eating scene" during the Olympics, which the company believed would create a positive connection with their product.
A representative from Binggrae stated, "Shin Yu-bin's healthy and vibrant image aligns perfectly with the image of our Banana Flavored Milk."
In addition to her newfound role as a brand ambassador, Shin’s act of philanthropy has further endeared her to the public.
The 100 million won donation will help nurture future table tennis talents, ensuring that Shin’s legacy extends beyond her achievements on the court.
The popularity of Banana Flavored Milk isn’t just limited to South Korea.
Recently, a new trend known as the "Banana Latte Vlog" has taken social media by storm, particularly among foreign tourists visiting Korea.
The trend involves mixing Banana Flavored Milk with hazelnut coffee and ice, creating a unique and delicious "banana milk coffee" that costs around $3 at local convenience stores.
This viral phenomenon highlights the global appeal of Korea’s beloved Banana Flavored Milk.
For many Koreans, this drink is known as "Banana Latte," and it has become a must-try experience for tourists.
With Shin Yu-bin now as its face, the drink's popularity is expected to soar even higher.
As Shin continues to make headlines both on and off the table tennis court, her partnership with Binggrae and her charitable actions demonstrate the power of sports in bringing people together and giving back to the community.
Her story is a testament to the positive influence athletes can have beyond their athletic achievements.
In the coming months, fans can look forward to new advertisements featuring Shin, as she brings her charm and energy to Binggrae’s iconic brand.
And with her generous spirit, Shin Yu-bin is not only winning medals but also winning hearts.
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