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PLAVE Celebrates 2nd Anniversary with Exclusive Pop-up Event at Lotte World Mall
In celebration of their remarkable two-year journey, the virtual idol group PLAVE is set to captivate fans with a special pop-up event at Lotte World Mall in Jamsil.
Hosted by Lotte Department Store, the "Happy PLAVE Day" pop-up will run until March 16, offering an immersive experience for both domestic and international fans who have supported the group since their debut in March 2023.
PLAVE’s Meteoric Rise in the Industry
Since their debut, PLAVE has established itself as a groundbreaking force in the music industry, blending technology with entertainment to create an entirely new idol experience.
The five-member virtual idol group has gained immense popularity, particularly among fans in their teens and thirties, both in South Korea and worldwide.
Their influence and growing fanbase were further cemented with the release of their latest mini-album, Caligo Pt.1, which quickly soared to the top of various streaming charts upon its release last month.
Furthermore, PLAVE has made history by becoming the first virtual idol group to enter Billboard’s Global 200 chart, solidifying their global recognition.
A Unique Pop-up Experience for Fans
The "Happy PLAVE Day" pop-up event aims to provide an interactive and memorable experience for visitors.
ocated at the Atrium on the 1st floor of Lotte World Mall, the event features various themed spaces that celebrate the group's journey and their deep connection with fans.
One of the key attractions is the "Happy PLAVE Party" exhibition space, where fans can reminisce about the group's significant moments over the past two years.
Through an engaging display of memorabilia and visuals, the exhibition highlights the milestones and achievements that have defined PLAVE’s career.
Additionally, the "Happy PLAVE Moment" photo zone allows visitors to take commemorative photos with virtual representations of the PLAVE members, providing a unique opportunity to feel closer to their favorite idols.
Exclusive Anniversary Screening on March 12
A special highlight of the event will take place on March 12 at 7 PM, marking PLAVE’s official 2nd anniversary.
A 30-minute anniversary screening will be showcased on a large screen in the Atrium, featuring a compilation of the group’s journey from their debut to the present.
The video will include heartfelt messages from the members, expressing their gratitude for the unwavering support of their fans.
The screening is open to the public without a reservation, and fans can enjoy the footage from the 2nd and 5th floors of World Mall, ensuring accessibility for all attendees.
Official PLAVE Merchandise and Limited-edition Collectibles
In another exciting first, Lotte Department Store is offering official PLAVE 2nd anniversary merchandise, making it the first distribution company to collaborate on such a large scale with a virtual idol group.
Over 70 carefully curated items will be available for purchase, including photocards, light sticks, apparel, accessories, and stationery.
Fans can look forward to acquiring exclusive collectibles to commemorate this milestone event.
A major highlight of the merchandise collection is the debut of PLAVE’s new SD (Super Deformed) character series, "Mmemimoo."
This adorable character series is set to become a fan favorite, adding a new dimension to PLAVE’s branding and appeal.
Additionally, fans who make purchases above a certain amount will have the chance to receive random photocard giveaways, further enhancing the shopping experience.
PLAVE’s Cinematic Experience: ‘Dash’ in Cinema
Beyond the pop-up event, PLAVE continues to push the boundaries of entertainment with their cinematic screening event, PLAVE ‘Dash’ in Cinema.
This screening features the highly anticipated music video and performance video for "Dash," the title track from their third mini-album Caligo Pt.1.
With a runtime of 7 minutes and 12 seconds, this immersive viewing experience has captured the attention of fans, offering them a chance to witness the group’s artistry on the big screen.
Priced at just 1,000 KRW per ticket, the screening has been met with overwhelming enthusiasm, proving the immense demand for PLAVE’s content.
A Celebration of Innovation and Connection
PLAVE’s 2nd anniversary pop-up event at Lotte World Mall is more than just a celebration—it is a testament to the group's evolution, technological innovation, and unwavering connection with their fans.
As they continue to break new ground in the virtual idol industry, this event serves as an opportunity for fans to come together and celebrate their shared journey with PLAVE.
With exclusive merchandise, interactive experiences, and heartfelt tributes, "Happy PLAVE Day" promises to be an unforgettable event for all attendees.
Whether through the exhibition, the commemorative screening, or the exciting new merchandise lineup, PLAVE continues to redefine the boundaries of music and fandom, ensuring their place as pioneers in the ever-evolving entertainment landscape.
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