고정 헤더 영역
상세 컨텐츠
본문
반응형
PUMA Launches 'NITRO HOUSE' Running Pop-Up Store in Seongsu-dong
PUMA has announced the launch of its exclusive 'NITRO™ HOUSE' running pop-up store, operating from March 15 to March 30 at Musinsa Square Seongsu 4 in Seoul’s Seongsu-dong.
The event is designed to showcase PUMA’s rich running heritage and cutting-edge technology, with a focus on its advanced ‘NITRO’ foam technology.
An Immersive Running Experience
The pop-up store offers an interactive experience for visitors, including running shoe trials, treadmill testing, and a foot scanner zone to analyze individual foot types and recommend suitable footwear.
To enhance the customer journey, the store layout features a floor track guiding visitors naturally through different sections, creating an engaging and dynamic shopping experience.
“In 2024, PUMA is putting running at the forefront, introducing innovative products that redefine performance,” said a PUMA spokesperson.
“Our NITRO foam technology, infused with nitrogen for enhanced cushioning and responsiveness, exemplifies PUMA’s commitment to pushing the boundaries of sportswear technology.We aim to showcase this expertise to Korean consumers and gain their recognition.”
Exclusive Product Releases and Special Events
Alongside the pop-up, PUMA is also unveiling its latest running collections, including the SAYSKY collection and the HYROX collection, which blends running and fitness elements. These products will be on display and available for purchase throughout the event.
To celebrate the pop-up, visitors can enjoy a range of exclusive benefits.
Customers who spend over 100,000 KRW will receive a special ‘Safe Pack,’ while those purchasing footwear will receive a DIY T-shirt.
Additionally, PUMA is running a sustainable initiative where customers can exchange carbon-plated running shoes from other brands (released within the last three years) for a pair of PUMA NITRO running shoes. This exchange event is available on weekdays only.
On March 23, PUMA will host a lucky box event and a special giveaway for marathon finishers, including exclusive merchandise and craft beer.
A live raffle will also offer participants a chance to win entry tickets to the Seoul Race and PUMA NITRO running shoes.
A Commitment to Running Innovation
During a press conference held on March 14, PUMA Korea’s CEO, Na-Young Lee, emphasized the brand’s dedication to advancing running technology in Korea.
She highlighted the increasing popularity of running in the country and reiterated PUMA’s commitment to expanding its influence in this sector.
Lee also underscored the uniqueness of PUMA’s nitrogen-infused midsole technology, which enhances durability and energy return, setting it apart from competitors.
Visitors to the pop-up store will have the opportunity to experience this technology firsthand.
The store features a section where PUMA running shoes, including carbon-plated models, are fully disassembled to showcase their construction.
Customers can examine the shoe’s upper, midsole, carbon plate, and outsole grip in detail.
The NITRO foam’s soft yet resilient texture can be touched, and the carbon plate’s flexibility tested, allowing visitors to gain a deeper understanding of PUMA’s innovative approach.
Why PUMA’s NITRO Technology Stands Out
While a few other brands, including Adidas, have experimented with nitrogen-injected midsoles, PUMA remains the only brand that has continuously developed and refined this technology into a commercial product line.
The nitrogen-infusion process involves compressing and embedding nitrogen into the midsole foam, creating a lightweight, bouncy, and highly responsive cushioning system.
Unlike traditional foam midsoles, which degrade over time, PUMA’s nitrogen-infused technology retains its energy-returning properties, offering long-lasting performance for runners.
With a range of PUMA’s latest running shoes available for trial, the pop-up store provides a rare opportunity for runners to find the perfect fit tailored to their needs.
Whether for marathon training, casual running, or fitness enthusiasts looking for cutting-edge performance gear, PUMA’s NITRO HOUSE in Seongsu-dong is set to become a must-visit destination this spring.
As the running boom continues to grow in Korea, PUMA’s commitment to innovation and sustainability ensures that runners can experience the best in modern running footwear.
Don’t miss the chance to explore the NITRO HOUSE pop-up and discover PUMA’s next-generation running technology firsthand!
#PUMA #NITROHOUSE #Running #PopupStore #Seongsu #MusinsaSquare #NITROFoam #RunningShoes #TreadmillTest #FootScanner #SAYSKYCollection #HYROXCollection #CarbonPlatedRunningShoes #SustainableInitiative #Marathon #SeoulRace #SportswearTechnology #RunningInnovation #PerformanceFootwear #NitrogenInfusedMidsole #EnergyReturn #AthleticGear #Fitness #CushioningTechnology #SpringEvent #Korea #PUMAKorea #RunningBoom
All Rights Reserved Stay14 Bespoke
반응형
댓글 영역