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25 years old’ Starbucks Korea,
New menu for this summer!
Starbucks Korea, celebrating its 25th anniversary this year, announced on the 27th that it will launch a new promotion themed 'Meet the Starbucks Moment' starting July 5th.
This promotion will introduce new beverages, food items, and MD products.
The 25th-anniversary promotion aims to express gratitude to the customers who have supported Starbucks Korea for the past 25 years and to convey the future values of Starbucks through a 'FESTIVAL FOR ALL' season.
Various events and commemorative products will be presented in two parts until the end of August.
In particular, to mark this significant season celebrated by Starbucks worldwide, the promotion will feature popular global Starbucks beverages reinterpreted to suit the tastes of Korean customers.
Additionally, upgraded versions of best-selling summer beverages that were hugely popular in Korea will be released.
First, the globally seasonal beverage 'French Vanilla Latte' will be released with a new recipe tailored for the Korean market.
This latte features a double shot of Blonde Espresso combined with a rich French vanilla base, making it a strong and sweet drink perfect for recharging energy during the hot summer, according to the company.
'The Melon of Melon Frappuccino' is a drink that gained immense popularity after its release in Japan last year.
It includes a melon base, melon whipped cream, and cantaloupe melon pulp sauce.
This drink uses the same recipe as the highest-selling melon beverage in Japan from last year, aiming to replicate its original taste and flavor.
Additionally, best-selling drinks developed in Korea will be reintroduced.
The 'Jeju Palsak Grapefruit Honey Blended' is an upgraded version of the 'Grapefruit Honey Lemon Blended,' which sold over a million cups last summer.
It is also a blended version of the steady-seller 'Grapefruit Honey Black Tea,' containing Jeju Palsak and grapefruit.
In celebration of the 25th anniversary, a variety of foods inspired by popular items from global Starbucks locations, such as donuts and sandwiches, will be reinterpreted to suit the tastes of Korean customers.
Starbucks plans to launch various customer events in succession to mark the 25th anniversary.
From July 5th to 11th, there will be an event offering three extra stars for purchasing promotional beverages via Siren Order.
Following this, events include 'Coffee Hour 25,' which offers three of the best coffees at the original launch price, and the 'Global Journey' event, where customers can enjoy promotional drinks and food and win prizes.
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