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Foreign Tourists Flock to Seoul Department Stores for Outdoor Gear: Prepping for Hiking Adventures in Korea         As hiking becomes an essential travel experience for many visitors to Korea, department stores in Seoul are seeing an influx of foreign tourists eager to shop for outdoor gear before hitting the trails.  Popular hiking destinations like Bukhansan, Bukaksan, and Inwangsan are easily..

Latest News 2024. 9. 22. 10:47

The Rise of Experiential Pop-Ups : Hotels Taking the Lead          As pop-up shops in areas like Seongsu-dong and department stores become passé, hotels are emerging as the new epicenter for experiential pop-ups, attracting the MZ generation. By offering diverse spaces for unique brand experiences, hotels provide more personalized and leisurely engagements compared to traditional retail pop-ups...

Guidebook for Traveling in Korea 2024. 9. 21. 11:56

South Korea Joins First-Wave Launch List for iPhone 16 Series       Apple has once again captured the attention of tech enthusiasts with the upcoming release of its latest smartphone, the iPhone 16 series. This year, excitement is particularly high in South Korea, as the country has been included in the first wave of the iPhone 16's global launch. Historically, South Korean consumers had to wait..

Latest News 2024. 9. 20. 09:48

William and Bentley Hammington Make Their Modeling Debut for FILA China’s FW Collection      William and Bentley Hammington, the beloved sons of Australian comedian and television personality Sam Hammington, have officially made their debut as children's clothing models. On September 12th, a series of photos from their recent photoshoot was shared on William Hammington's official social media ac..

Latest News 2024. 9. 19. 17:32

Supermoon Occurring During the Chuseok festival              This year’s Chuseok, Korea’s beloved harvest festival, was marked not only by family gatherings and cultural celebrations but also by unseasonably high temperatures and a spectacular supermoon. Chuseok, often compared to Thanksgiving in the West, typically falls around the harvest season in late September or early October. However, thi..

Latest News 2024. 9. 18. 14:46

Nagano Market Pop Up Shop in Seoul                   The first official Nagano Market pop-up store in Korea is coming to the Living Park at Yongsan I-Park Mall this September. You can meet all of Nagano's beloved characters in one place, from Nongdam Bear to Chiikawa. The pop-up will be packed with exciting merchandise like plushies, keychains, and figures for fans. Plus, if you spend over 50,00..

Guidebook for Traveling in Korea 2024. 9. 17. 17:01

Pilates in South Korea                Pilates, which started gaining popularity in the early 20th century, continues to be widely embraced even after over 100 years since its inception. In Korea, where Pilates has a relatively short history of just 10-20 years, the trend is no different. In 2011, there were only two Pilates studios, but by November 2021, the number had grown to 838, a more than ..

Tips for Living in Korea 2024. 9. 16. 10:59

Chuseok : Korea's Harvest Festival                Chuseok, often referred to as the "Korean Thanksgiving," is one of the most significant traditional holidays in Korea. Celebrated on the 15th day of the 8th month of the lunar calendar, it marks the autumn harvest season. The holiday usually lasts for three days, giving families time to gather, celebrate, and honor their ancestors.            The..

The Korean Tradition 2024. 9. 15. 17:32