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Seoul Living Design Fair : Shaping the Future of Interior Design in Korea
Since its inception in 1994, the Seoul Living Design Fair has established itself as Korea’s premier lifestyle and interior design exhibition.
Organized by Design House Inc., a leading content media company renowned for its influential publications such as Happy House, Design, and Luxury, this prestigious event has been a cornerstone in transforming Korea’s living culture.
Moving beyond the pages of glossy magazines, the fair provides a tangible and immersive experience that guides both industry professionals and consumers in integrating sophisticated living designs into everyday life.
A Premier Platform for Interior Innovation
The Seoul Living Design Fair is more than just a showcase of high-end furniture and decor.
It serves as a dynamic platform where top-tier brands, innovative designers, and forward-thinking consumers converge to explore the latest trends and advancements in the living industry.
By fostering collaboration between skilled designers and industry leaders, the fair not only curates high-value content but also drives the future direction of Korea’s interior design sector.
Through a mix of exhibitions, seminars, and awards, the event highlights cutting-edge aesthetics, functional design solutions, and sustainable innovations that redefine modern living.
An Unparalleled Visitor Experience
Each year, the fair attracts over 280,000 attendees, including interior designers, marketers, trend analysts, and cultural influencers.
With a well-structured curation of exhibits, the event presents a comprehensive view of contemporary living styles while reflecting the evolving preferences of consumers. Key sections of the fair include
- Living Trend Hall – A thematic exhibition showcasing the latest design movements, color palettes, and material innovations shaping the industry.
- Designer’s Choice – A curated selection of works by emerging and established designers, providing inspiration for those seeking originality and fresh perspectives.
- Living Design Awards – An initiative recognizing outstanding contributions in the field of interior design, sustainability, and functional aesthetics.
- Living Trend Seminar – An engaging program featuring industry experts discussing future trends, global influences, and consumer behavior insights.
The 30th Anniversary Celebration : Happy House 3.0
Marking its 30th edition, the 2024 Seoul Living Design Fair adopts the theme Happy House 3.0, emphasizing designs that enhance happiness and well-being in everyday life.
As modern lifestyles continue to evolve, the exhibition will explore how interior design can contribute to a more joyful, comfortable, and meaningful living environment.
From ergonomic furniture to smart home integrations and sustainable materials, the theme underscores the fair’s commitment to innovation and emotional well-being in home design.
Event Details and Ticketing Information
The 30th Seoul Living Design Fair will be held from February 26 to March 2, 2024, at COEX in Samseong-dong, Seoul. Visitors can explore the exhibition across Halls A, B, C, and D, offering a vast space to experience the latest design inspirations firsthand.
Ticket pricing is set at 22,000 KRW, but an early-bird discount of 18% (18,000 KRW) is available for those who purchase tickets via Naver pre-sale before January 31.
Attendees can find more information on the official website or follow the fair’s Instagram page for updates, sneak peeks, and behind-the-scenes content.
Whether you are an industry professional, a design aficionado, or someone seeking fresh inspiration for your living space, the Seoul Living Design Fair offers an invaluable opportunity to engage with cutting-edge interior trends.
As Korea’s largest and most influential design exhibition, it continues to play a pivotal role in shaping the country’s design landscape, making it a must-visit event for anyone passionate about the art of living.
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