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Edward Lee X Mom's Touch Collaboration
Chef Edward Lee, widely recognized for his culinary excellence and as the runner-up of The Chef Showdown, is bringing his signature flavors to Korean palates in an exciting collaboration with the popular food chain Mom’s Touch.
This partnership, titled the "Edward Lee Chef Collection," introduces three mouthwatering new menu items: the Edward Lee Big Thigh Tenders, Edward Lee Beef Burger, and Edward Lee Thigh Burger.
The collection features recipes infused with Chef Lee’s hallmark ingredients, such as bourbon sauce and bacon jam, making his distinctive culinary vision accessible to people across the nation.
A Strategic Partnership
On January 21st, Mom’s Touch hosted a press conference at the Shilla Hotel in Seoul to unveil this much-anticipated collaboration.
Addressing the media, Chef Lee emphasized his deep involvement in the research and development process, ensuring that every item in the Edward Lee Chef Collection meets his high standards.
"Mom’s Touch was an obvious choice for this collaboration due to its exceptional taste and widespread consumer reach," Chef Lee explained.
"While running my restaurants in Kentucky and Washington, D.C., I couldn’t share my flavors with Korean consumers. With Mom’s Touch’s extensive network of over 1,400 locations, I can now connect with people in virtually every neighborhood across Korea."
Mom’s Touch, already a household name in Korea for its crispy, juicy chicken, provides the perfect platform for Lee’s unique culinary creations.
The Edward Lee Big Thigh Tenders : A Kentucky Classic
The first release from the Edward Lee Chef Collection, the Edward Lee Big Thigh Tenders, showcases premium boneless chicken enhanced with a bourbon sauce inspired by Kentucky’s iconic spirit.
The bourbon’s rich, smoky flavor profile complements the tender, juicy chicken, creating a dish that is both bold and satisfying.
This item reflects Chef Lee’s Southern roots and his ability to elevate simple ingredients into gourmet experiences.
"I’ve tasted many burgers and chicken dishes, but Mom’s Touch stands out," Lee said. "Their chicken patties maintain an incredible balance of a crispy exterior and juicy interior. It’s this quality that inspired me to craft a menu highlighting their strengths while adding my own culinary flair."
Bacon Jam : The Secret Ingredient
The Edward Lee Beef Burger and Edward Lee Thigh Burger offer another layer of indulgence with the addition of Lee’s signature bacon jam.
This sauce, crafted by finely chopping bacon and simmering it with sugar until it achieves a jam-like consistency, delivers a smoky, sweet, and savory punch that elevates each burger.
"I developed the bacon jam to ensure that every bite of the burger has an even amount of bacon," Lee shared. "It’s about creating balance and ensuring that no flavor overpowers another."
The Edward Lee Beef Burger, paired with the bacon jam, delivers a rich, meaty flavor that resonates with burger enthusiasts.
On the other hand, the Edward Lee Thigh Burger, made with Mom’s Touch’s grilled chicken thigh, offers an umami-rich experience that has been described as "luxurious" and "refined."
A Culinary Adventure for Korean Consumers
Mom’s Touch’s unparalleled reach and commitment to quality make it the ideal partner for introducing Chef Lee’s flavors to a broader audience.
This collaboration not only highlights the brand’s dedication to innovation but also showcases how traditional Korean fast food can integrate global culinary trends.
As the Edward Lee Chef Collection begins rolling out across Mom’s Touch locations, food enthusiasts nationwide can look forward to experiencing a fusion of Southern-inspired cuisine with the unmistakable quality of Mom’s Touch.
Chef Lee’s unique approach, coupled with the brand’s established reputation, is poised to set new standards for fast-food dining in Korea.
In Lee’s own words, "Food is not just about eating; it’s about connection. This collaboration allows me to connect with a broader audience in Korea, sharing the flavors I’ve spent my career developing."
The Edward Lee Chef Collection is more than a menu—it’s a testament to the power of culinary innovation and cultural exchange.
With these new offerings, Mom’s Touch continues to cement its status as a leader in Korea’s fast-food scene, while Edward Lee’s flavors add a sophisticated twist to everyday dining.
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