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ZEROBASEONE’s ‘Blue Paradise’ Pop-Up Store Draws Massive Crowds

K-Culture

by Julie Yoon 2025. 3. 3. 12:17

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ZEROBASEONE’s ‘Blue Paradise’ Pop-Up Store Draws Massive Crowds

 

 

 

 

 

ZEROBASEONE, the nine-member K-pop sensation comprising Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin, has launched an exclusive pop-up store for their 5th Mini Album ‘BLUE PARADISE’.

 

Running from February 21 to March 6, the pop-up is hosted at Sounds Forest on the 5th floor of The Hyundai Seoul and has already proven to be a massive success, drawing enthusiastic fans and general visitors alike.

 

 

 

https://www.newsis.com/view/NISX20250213_0003064763

 

 

 

 

A Visual and Experiential Treat for Fans

 

 

 

https://sports.khan.co.kr/article/202503021159003?pt=nv

 

Designed as an extension of the ‘BLUE PARADISE’ album concept, the pop-up store delivers a multi-sensory experience, immersing visitors in the world of ZEROBASEONE’s latest comeback.

 

One of the main highlights is ‘THE FOREST’, a striking fountain installation that replicates the one seen in the track poster for the title song ‘BLUE’. This visual centerpiece has become a must-visit spot for fans eager to capture stunning photographs and videos.

 

Another standout feature is the ‘MEDIA WALL’, where the music video for ‘BLUE’ plays on a loop, accompanied by high-quality portrait displays of all nine members.

 

This setup offers an intimate and immersive atmosphere, allowing visitors to feel as if they are stepping into the world of ‘BLUE PARADISE’.

 

 

 

 

Unprecedented Demand for Official Merchandise

 

 

https://sports.khan.co.kr/article/202503021159003?pt=nv

 

 

Even before the grand opening, anticipation for the pop-up store was sky-high, leading to long queues and overwhelming demand.

 

Official merchandise, available exclusively through pre-order, has been selling out within seconds of each round’s launch.

 

In response to the immense fan interest, ZEROBASEONE’s team has announced additional online pre-order opportunities following the completion of in-store sales, ensuring that more fans can secure their coveted items.

 

 

 

 

Special Fan Signing Event at the Pop-Up

 

 

 

https://sports.khan.co.kr/article/202503021159003?pt=nv

 

As a gesture of appreciation for their dedicated supporters, ZEROBASEONE is set to hold an exclusive fan signing event at the pop-up store on March 2.

 

This event will offer lucky fans the rare opportunity to meet the members in person, fostering an even deeper connection between the group and their global fanbase, known as ZEROSE.

 

The group has expressed their heartfelt gratitude for the unwavering love and support they have received throughout this promotional period.

 

 

 

 

‘BLUE PARADISE’ Achieves Record-Breaking Sales

 

 

https://search.pstatic.net/common/?src=http%3A%2F%2Fblogfiles.naver.net%2FMjAyMzA4MjFfMTg0%2FMDAxNjkyNjIwMjAwNTk0.wGiLi1rUKsrqgsUagcFJuQTGLq-hUljjL-R3AnjZUe0g.bHv8Xz_eNq6jS0uoTdbPxGjUK3RDtAo-8HlHADi21SEg.JPEG.misulgil%2FIMG_3928.JPG&type=sc960_832

 

 

ZEROBASEONE’s latest release, ‘BLUE PARADISE’, has shattered records once again. The album achieved “million-seller” status on its release day, solidifying the group’s reputation as a powerhouse in the K-pop industry.

 

This milestone marks ZEROBASEONE as the first-ever K-pop group to surpass 1 million album sales within a single day for five consecutive albums from their debut, an extraordinary feat that underscores their immense global influence and popularity.

 

 

 

Continued Promotions and Expanding Global Reach

 

 

https://search.pstatic.net/common/?src=http%3A%2F%2Fblogfiles.naver.net%2FMjAyNDAyMTZfMjU4%2FMDAxNzA4MDY4MjAyMDc2.QkXGh0uR0fyBLxROC41R1bP0Xuf3JCcbNSzKfmyZ_98g.7zC-JmENsrRVuLWU_10d43RBd8CvWNoxkB1LJCMXC_Ug.PNG.space4125%2Fimage.png&type=sc960_832

 

 

Following the success of ‘BLUE PARADISE’, ZEROBASEONE is actively promoting their title track ‘BLUE’ across various music shows and online platforms.

 

With dynamic performances, captivating visuals, and an ever-growing international fanbase, the group continues to dominate the K-pop scene, proving their staying power in an industry driven by innovation and evolution.

 

As the ‘Blue Paradise’ pop-up store continues to attract thousands of visitors daily, ZEROBASEONE remains at the forefront of the industry, redefining fan engagement and setting new records with each comeback.

 

With their unwavering dedication and ever-expanding global presence, the group’s future looks brighter than ever.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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