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Small Luxury and Unique Gifts Take Center Stage for White Day 2025
As White Day 2025 approaches, a shift in gift-giving trends is becoming evident.
Instead of the traditional sweets, consumers are increasingly seeking 'small luxury' items and 'unique gifts' that reflect individuality and thoughtfulness.
In response, retailers have introduced customized product selections and special promotions to cater to this evolving demand.
The Rise of Everyday Luxury Items
Online select shop 29CM has reported a surge in popularity for what it calls 'everyday enhancement items' during the White Day season.
This term refers to products that help individuals maintain and improve their daily lives, aligning with a broader consumer trend emphasizing self-care and structured living amid economic uncertainties.
Practical and shared-use gifts are drawing particular attention, with a notable increase in demand for home and self-care items.
From February 26 to March 4, 29CM analyzed its gifting data and observed remarkable sales growth in specific categories: pajamas saw a 67% increase in transaction volume compared to the previous year, while air fresheners and diffusers rose by 56%.
Traditional teas and herbal infusions experienced a 126% spike, and body care sets soared by an impressive 179%.
Pajamas emerged as the best-selling category, with brands such as Okit and Joss Lounge witnessing significant growth.
Additionally, diffusers, tea sets, and body care items have gained popularity as gifts that contribute to relaxation and well-being.
Products like the 'Fluvoi Diffuser,' Magpie & Tiger's 'Traditional Tea & Mug Set,' and Ton28's 'Body Oil & Gua Sha Set' are among the top choices for consumers.
To celebrate White Day, 29CM is running a 'White Cupid' promotion until March 14, offering discounts of up to 80% on popular brand items along with additional coupon deals.
Major Retailers Join the Trend
Leading supermarket chains are also stepping up their White Day marketing efforts. Emart, for example, is expanding beyond conventional chocolate and candy gift sets to offer a diverse selection, including premium steak and wine packages.
Until March 14, customers using the Emart app can receive up to 30% discounts on chocolate, candy, and jelly, with selected promotional items available at up to 50% off when purchased with designated credit cards.
Emart has also introduced exclusive White Day-themed items such as the Vietnamese-imported 'Dai Long Keo Deo Mango Jelly' and the 'White Day Special Steak.'
Furthermore, the retailer is holding a wine discount event, allowing customers to purchase wines like 'Arion Moscato d'Asti DOCG' and 'B&G Premium Sparkling Chardonnay' for as low as 9,800 KRW when using Shinsegae Points.
Health-Conscious Gifting
Health-oriented gifts are also gaining traction.
Renowned Korean health brand Jeong Kwan Jang is running a promotional event, 'A Fresh Start with Health from Jeong Kwan Jang,' until March 20.
The campaign focuses on discounted Korean red ginseng products for children, teenagers, and seasonal immunity support.
From March 13 to 15, premium confectionery items such as 'Renesse Red Ginseng Candy' and the nostalgic 'Red Ginseng Yanggaeng' will be available at special discounted prices, catering to consumers prioritizing health-conscious gift options.
Jewelry and High-End Accessories
Reflecting the 'small luxury' trend, jewelry brand Lloyd has unveiled a new collection of diamond necklaces for White Day.
These pieces feature lab-grown diamonds, appealing to the 20s and 30s demographic that values sustainable and meaningful consumption.
The collection, priced at an affordable 199,000 KRW, includes designs such as the 'London Note Diamond Necklace,' symbolizing love and trust, making it a thoughtful gift choice for partners and self-indulgence alike.
Hotel Promotions and Premium Experiences
The hospitality industry is also embracing the White Day season with curated luxury experiences.
Paradise Hotel & Resort has launched exclusive offerings, including cake and wine sets and a cocktail omakase experience.
At Paradise City's 'Garden Café,' guests can enjoy a 'Nutella Banana Cake' paired with White Sparkling Wine, complemented by a live jazz performance and a premium cocktail-tasting event.
Meanwhile, Paradise Hotel Busan has introduced the 'Heart Signal Cake' and luxury hamper sets, offering a 10% discount on reservations made before March 10.
These sophisticated options cater to couples and individuals seeking memorable ways to celebrate White Day beyond traditional gift-giving.
As White Day approaches, the emphasis on personalized, practical, and health-conscious gifts continues to grow.
The shift away from conventional candy-based presents highlights a broader trend toward self-care, meaningful consumption, and experiential gifting.
Whether through luxury self-care products, sustainable jewelry, or premium dining experiences, White Day 2025 is all about thoughtful and sophisticated expressions of love.
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