Yeezy Comes to Korea: Exclusive Merch to Launch for Kanye West’s Historic Seoul Concert, Powered by Coupang Play

 

 

 

 

 

 

 

 

Yeezy Comes to Korea: 

Exclusive Merch to Launch for Kanye West’s Historic Seoul Concert, Powered by Coupang Play

 

 

 

 

 

 

 

As the excitement builds for Kanye West’s highly anticipated return to Korea, Coupang Play is marking the occasion in a major way.

 

To celebrate the “YE Live in Korea with Coupang Play” concert, the streaming platform has announced the exclusive Korean debut of limited-edition official merchandise from Kanye West’s iconic brand, Yeezy — a move that’s sure to thrill fans and collectors alike.

 

This will be the first time Yeezy’s official MD (merchandise) will be available in Korea, including Korea-exclusive designs specially created to commemorate this monumental concert.

 

Known for its cutting-edge aesthetics, boundary-pushing collaborations, and loyal global following, Yeezy continues to redefine the cultural conversation around fashion, music, and lifestyle.

 

 

 

https://m.entertain.naver.com/article/144/0001035523

 

 

 

 

A Diverse and Star-Studded Lineup of Merchandise

 

The merch collection spans a wide array of categories — including jackets, t-shirts, pants, shorts, hoodies, raincoats, and sneakers.

 

The lineup draws inspiration from Yeezy’s unreleased footwear model “BULLY”, the latest studio album “Vultures”, and includes pieces from a high-profile collaboration with globally acclaimed Russian designer Gosha Rubchinskiy.

 

Some of the most sought-after items will be on-site exclusives, only available for purchase by concert ticket holders on the day of the event.

 

These limited-edition releases will offer a unique sense of rarity and prestige, serving not just as merch, but as collectible mementos of the live experience.

 

 

 

https://m.entertain.naver.com/article/144/0001035523

 

 

 

 

Introducing the "Korea Exclusive" Collection

 

Perhaps the most exciting reveal is the introduction of the “Korea Exclusive” collection, created specifically for this Seoul concert.

 

Kanye West has rarely developed region-specific merchandise for his shows, making this drop particularly special.

 

This gesture underscores YE’s deep appreciation for his Korean fans and makes this concert more than a performance — it’s a cultural moment.

 

Every item in the “Korea Exclusive” line will be available only to ticket holders, on-site at the concert venue.

 

With strictly limited quantities and unique designs that won’t be released elsewhere, these pieces are expected to become instant collector's items.

 

 

 

 

https://m.entertain.naver.com/article/144/0001035523

 

 

 

 

Available on Coupang for the First Time Ever

 

While some items will be limited to the concert venue, a wider selection of popular Yeezy products will also become available for online purchase through Coupang’s official promotional page.

 

For the first time, Korean customers will be able to shop authentic Yeezy merchandise directly from Coupang without relying on international shipping or resellers.

 

This marks a significant expansion in accessibility and convenience, especially for Coupang’s WOW members, who will enjoy streamlined delivery and exclusive benefits.

 

Starting today, users can browse the full preview of the collection on Coupang’s event page.

 

Sales will begin progressively from early May, and customers can sign up for restock alerts to ensure they don’t miss out on any high-demand items.

 

Further details about the "Korea Exclusive" line will be revealed closer to the concert date.

 

 

 

 

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YE Live in Korea: A Milestone Return

 

“YE Live in Korea with Coupang Play” marks Kanye West’s first concert in Korea in nearly a decade, taking place on Saturday, May 31 at the Incheon Munhak Stadium. The event is poised to be one of the biggest music happenings of the year.

 

Tickets go on sale starting 8 PM KST, April 25, exclusively via the Coupang Play mobile app.

 

With this historic concert and a groundbreaking merchandise rollout, YE is delivering an unforgettable experience for Korean fans — both on stage and off. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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