K-pop has led itself to a new height of phenomenon and has created a lot of trends.
If you see the billboard or any pop song trends in South Korea, you would see at least 1-3 K-pop idols out of the rank.
And K-pop is not just limited by the physical world.
Not just in the physical world, but even in the virtual world.
Today we will introduce you to the new generation of K-pop.
Virtual idol!
A virtual idol is like a digital superstar created through cool technologies like animation and artificial intelligence, often found in the exciting world of music and entertainment.
Think of awesome groups like Plave, Isegye Idol, Eternity, and MAVE: as examples of these computer-generated stars.
Some virtual idols have real humans working behind the scenes, with tech making them look all virtual-fabulous, while others are born purely from artificial intelligence magic.
Fans connect with these virtual wonders on platforms like YouTube, loving their flawless looks and the way they rock imaginative stage setups.
It's a fantastic blend of tech, fun, and fan love that's setting a fresh vibe for K-pop, bringing a whole new dimension to what it means to be a music idol.
Virtual idols are changing the game, making it all about the love for music and creative expression.
Here’s some testimony.
Recently, a virtual boy band named Plave made headlines by topping the pre-voting list for the Rookie of the Year award at the Seoul Music Awards and selling over 200,000 copies of their debut album in just one week.
The virtual band named Plave, consisting of five virtual members, debuted in March 2023, offering fans attractive visuals, superb singing, and genuine affection, much like traditional K-pop groups.
Twice a week, Plave engages with its fans through a YouTube channel with over 530,000 subscribers, showcasing its talents and creating a unique bond with its audience.
Virtual reality itself has made up the visual so artistic, it has harmonized with the musical sense of the bands’ song.
Take, for another example, Isegye Idol, a virtual group that has become a sensation in the entertainment world, especially within the K-pop realm.
Crafted by the skilled YouTuber Woowakgood, this six-member ensemble distinguishes itself through an innovative blend of digital creativity and genuine human engagement.
The group's third digital single, "Kidding," released in August 2023, even climbed to the impressive sixth spot on the Melon Top 100 chart.
Their music videos, such as the one for "Kidding," showcase the seamless blend of technology and creativity, contributing to their growing popularity.
Isegye Idol not only mesmerizes fans with its musical talents but also explores the exciting possibilities that virtual idols bring to the forefront of the K-pop scene.
What contributes significantly to the popularity of Virtual Idols is the unique character they bring to the table.
Notably, each member of Isegye Idol is also a virtual streamer, utilizing platforms like Twitch to individually showcase their distinct personalities to the audience.
This multifaceted approach not only adds depth to the virtual group's allure but also allows fans to connect with each member on a more personal level through live interactions on streaming platforms.
Finally, MAVE co-produced by Kakao Entertainment and Netmarble, gained massive popularity with their debut song "Pandora," reaching 27 million views in 11 months.
They even became the first virtual idol group to appear on a music broadcast program in January 2023.
MAVE isn't just about eye-catching looks; their moves, expressions, and choreography feel incredibly natural, making them stand out among virtual groups.
The credit for this realism goes to Metaverse Entertainment, a cool subsidiary of the popular Korean game company Netmarble F&C.
Based in Gwangmyeong, Gyeonggi Province, they boast the country's biggest Metaverse Visual Special Effects (VFX) lab.
By teaming up with choreographers and using motion capture tech for dances, and capturing genuine expressions of choreographers and vocalists, MAVE brings a delightful mix of advanced tech and collaborative efforts, resulting in performances that feel truly authentic and enjoyable.
Fans appreciate the advantages of virtual idols, such as flawless appearances and the ability to explore imaginative stage designs.
Overcoming the initial 'uncanny valley' discomfort, virtual idols are poised to become a significant part of the K-pop market, offering limitless possibilities for creativity and entertainment.
As technology continues to evolve, the day may come when virtual idols take center stage as mainstream stars.
#VirtualIdol #KoreanIdol #KpopIdol #KpopVirtualIdol #KoreanIdol #VirtualReality #VirtualBand
#Mave #Plave #IsaegyaeIdol #Eternity #computergenerated #Star #VFX #makestar #pandora
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