The trend of Tanghulu 탕후루

 

 

 

The trend of Tanghulu is sweeping through the younger generation in Korea

 

 

 

https://gomean.co.kr/dessert/tanghulu/

 

 

 

Have you ever seen tanghulu 탕후루 being sold on the street?

 

Tanghulu showcases a variety of fruits such as strawberries, oranges, pineapples, and grapes threaded onto sticks and coated with a solidified sugar syrup.

 

 

https://m.health.chosun.com/svc/news_view.html?contid=2023062201536

 

 

 

Recently, a trend of Tanghulu has swept across South Korea, enchanting both teenagers and young adults alike.

 

This traditional street food from China, famous for its blend of sweet and tangy candied fruits, has ignited a social media frenzy, rapidly spreading as the newest sensation.

 

Especially, The trend of Tanghulu began to gain popularity through ASMR (Autonomous Sensory Meridian Response) YouTube videos capturing the crisp sound of sugar-coated Tanghulu.

 

Among ASMR YouTubers, Tanghulu quickly became a sought-after item.

 

Following this, mukbang YouTubers incorporated it into their video content, and daily life YouTubers shared tutorials on how to make Tanghulu at home, resulting in a variety of content.

 

 

 

https://m.blog.naver.com/jyjy910902/223090391143

 

 

 

 

With its colorful and sparkling visuals, Tanghulu emerged as a perfect item for photo-focused social networking services like Instagram.

 

It also gained traction among younger audiences, including children and teenagers, who started sharing Tanghulu ASMR videos on the short-form video platform TikTok, both consuming and creating content featuring the making and enjoying of Tanghulu.

 

 

 

In this manner, the sweet and crispy texture of Tanghulu captivated the palates of children and teenagers.

 

It successfully carved out a place within YouTube and social media as a popular item, leveraging its appeal to younger age groups.

 

 

 

With this rising popularity of Tanghulu, specialized shops are emerging throughout the nation. Here are some popular franchise company of Tanghulu.

 

 

 

 

 

1. Wanga Tanghulu 왕가 탕후루

 

 

 

https://eomisae.co.kr/fe/102175448

 

 

 

Wanga Tanghulu is a specialized take-out fruit dessert store known for its swift turnover efficiency.

 

You can experience high-quality tanghulu with excellent taste and craftsmanship relative to the price, thanks to competitive pricing and proven items.

 

The popular menu is strawberry tanghulu, the basic one.

 

The price features between 3000won – 4000won.

 

 

 

 

 

2. The Great Tanghulu 대단한 탕후루

 

 

https://m.blog.naver.com/jeolmi_/223113484322

 

 

 

 

"The Great Tanghulu" is comedian Kim Jun-ho's second franchise brand.

 

It follows a similar strategy as "The Great Coffee" (the first franchise) by being sold alongside it.

 

The prices are similar with other Tanghulu franchises, featuring between 3000 won to 4000 won.

 

 

 

 

 

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