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The Global Kimchi Craze
How the World Fell in Love with Authentic Korean Cuisine
In recent years, Korean food has captured global attention like never before.
No longer content with simply tasting Korean dishes at restaurants, more and more people around the world are striving to recreate the “original flavors” of Korean cuisine at home.
One dish in particular—kimchi—has become the symbol of this global fascination.
From casual foodies to major influencers, people are going out of their way to find authentic ingredients and traditional recipes to get that perfect taste.
Here’s a look at some inspiring examples of the lengths to which fans are going to embrace real Korean flavors.
The Search for Real Kimchi : Translators, Tips, and Authenticity
Jake Hutchinson, an influencer based in Florida, recently shared his experience of hunting down “real Korean kimchi.” His journey was guided by a Korean friend, who advised him to visit a local Korean bakery and ask for kimchi.
Relying on translation apps and his limited knowledge of Korean culture, Jake approached the shop, which was run by a small group of Korean women, and respectfully requested kimchi.
After some friendly exchanges and an explanation of his interest, he was able to purchase a jar of authentic kimchi for $13.
Back home, Jake and his coworkers enjoyed the kimchi in a variety of ways—paired with salads, fruits, or simply on its own.
“The taste was far superior to anything I’d ever bought at a regular store,” he remarked, expressing genuine enthusiasm.
His Instagram post about the experience attracted significant attention, with over 2.4 million views by October 25th, as viewers enjoyed his honest and determined approach to finding authentic Korean flavors.
Family Traditions Bring Korean Cooking to Life
Beyond kimchi, traditional Korean cooking methods are gaining interest on social media.
Ellen Park, a Korean-American YouTuber, became an internet sensation by showcasing her grandmother’s cooking in her videos.
Although she initially focused on lifestyle content, Ellen soon found that her audience was especially captivated by her grandmother’s cooking, which featured familiar dishes like kimchi and less common Korean dishes such as suyuk (boiled pork) and rabokki (a fusion of ramen and tteokbokki).
Ellen’s videos often capture her grandmother’s careful, practiced techniques, honed over decades and grounded in the Korean tradition of cooking “by hand” and measuring “by feel.”
This approach to cooking resonates deeply with audiences, many of whom comment on the special bond between Ellen and her grandmother and the “authentic, homemade” quality of the dishes.
Her videos regularly surpass 10 million views each, and collectively, Ellen’s grandmother-focused content has accumulated over 200 million views, with viewers captivated by both the recipes and the personal touch.
Logan Moffitt, “Logang-geum,” and the Pursuit of Perfect Korean Flavors
Canadian YouTuber Logan Moffitt is yet another example of a non-Korean fully embracing the complexities of Korean cooking.
Known as “Logang-geum,” a playful take on the legendary Korean chef Dae Jang Geum, Logan has over a million subscribers who follow his journey of Korean culinary exploration.
Logan’s dedication shines in his use of exclusively Korean ingredients and his willingness to try traditional cooking techniques—from donning gloves to make kimchi to using approximate measurements for spices and condiments.
Logan’s “day in the life” approach often features his trips to Korean grocery stores, where he meticulously chooses ingredients, as well as his experimentation with traditional Korean home-style dishes.
One of his favorite routines is preparing a simple Korean meal using ingredients from his local Korean market or convenience store, showcasing his knowledge of the cuisine and his familiarity with the “feel” of Korean cooking.
His videos are popular among Koreans as well, who admire his dedication to authenticity and leave comments like “a YouTuber truly dedicated to Korea.”
Korean Cuisine as a Symbol of Cultural Exchange
These stories reveal how Korean cuisine has evolved beyond a mere food trend to become a powerful symbol of cultural connection and exchange.
International fans are not only embracing Korean flavors but are also appreciating the values, techniques, and stories behind each dish.
Whether it's the iconic kimchi or lesser-known dishes like suyuk, these foods represent the deep history and artistry of Korean culinary traditions.
The ongoing interest in “authentic Korean flavors” speaks to a broader desire for genuine cultural experiences.
Korean food, and especially kimchi, is now more than just a dish—it’s a bridge, connecting people across cultures and sparking interest in the shared joy of good food and the stories it tells.
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