Rosé's 'Apartment' Global Syndrome

 

 

 

 

 

 

 

 

 

 

Rosé's 'Apartment' Global Syndrome

 

 

 

 

 

 

 

 

https://sports.donga.com/article/all/20241020/130253778/1

 

 

 

 

 

 

The long-standing reign of the national hit song "Apartment(APT)" is on the verge of a generational shift.

 

Singer Yoon Soo-il's 1982 release, which has been beloved by the public and widely used as a sports anthem, appears to be dethroned after 42 years by BLACKPINK’s Rosé with her new song of the same name.

 

 

 

 

 

 

 

 

https://sports.donga.com/article/all/20241020/130253778/1

 

 

 

 

 

Rosé’s "APT" (APT.), released on the 18th, not only topped the Korean music charts within two days but also sparked a global phenomenon by taking over social media worldwide.

 

 

 

This song is a pre-release from Rosé’s first full-length album *Rosie*, set to be released on December 6.

 

It was inspired by the popular Korean drinking game of the same name, often played by the MZ generation (Millennials and Gen Z).

 

 

 

 

 

 

 

https://view.asiae.co.kr/article/2024102020003222372

 

 

 

 

 

 

Throughout the song, the chant “A~partment, APT, A~partment, APT,” which is repeated during the game, is seamlessly incorporated into the rhythm.

 

The beginning of the song even features the signature line from the game: “Chaeyoung (Rosé’s real name) loves random games, game start!”

 

 

 

 

World-renowned pop star Bruno Mars also features in the song, not only harmonizing with Rosé but also appearing in the music video.

 

In the video, Mars plays the "APT" game with Rosé, placing his hand over hers and waving a small Korean flag while pretending to take a shot, adding a quirky, fun element that has captured the attention of audiences both in Korea and abroad.

 

 

 

 

 

 

 

https://www.newsis.com/view/NISX20241018_0002924809

 

 

 

 

Thanks to the charming chemistry of these two global stars, combined with the song’s addictive melody, "APT" quickly climbed the ranks to become an international hit.

 

Domestically, it topped real-time charts on various music platforms, including Melon’s ‘Hot100’ and ‘Top100,’ Hanteo Chart, Bugs, and Genie Music.

 

On YouTube, the music video surpassed 51 million views by the morning of the 20th, taking the top spot on the 'Trending Videos' chart.

 

 

 

 

 

 

 

 

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