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Seoul Launches Hipdoc Club, the Nation's First Public Reading Club
Seoul has announced the launch of Hipdoc Club, the nation's first public reading club, designed to reshape and revitalize reading culture.
This initiative, unveiled on the 2nd, is an ambitious project aimed at fostering a dynamic and engaging literary environment in response to the growing "Text-hip" trend, which has gained significant traction among the MZ generation.
A Name Rooted in Culture and Literacy
The name "Hipdoc Club" is a creative fusion of two concepts: "hiphada" (a Korean term denoting a sense of trendiness and unique individuality) and the Sino-Korean character "독(讀)," meaning "to read."
By incorporating these elements, the name embodies the essence of modern, stylish reading that aligns with contemporary literary interests.
Hipdogi: The Official Mascot
To accompany the launch, Seoul Metropolitan Library has introduced "Hipdogi," the official mascot of the reading club.
Designed as a charming puppy figure interwoven with black lettering, Hipdogi symbolizes both literacy and companionship in reading.
The character is intended to create a friendly and inviting atmosphere for members, reinforcing the club’s mission of making reading a socially engaging and rewarding activity.
A Hybrid Experience: Online and Offline Participation
Unlike conventional book clubs that operate primarily through in-person gatherings, Hipdoc Club offers a hybrid model, incorporating both online and offline activities.
This approach ensures that members can participate regardless of location and lifestyle.
Through the online platform, members can track their reading progress, share book-related activities such as transcriptions and reviews, and engage in lively discussions with fellow participants.
The interactive nature of the platform is expected to foster a sense of community and engagement, making reading a more immersive and social experience.
Gamified Membership System and Rewards
Hipdoc Club introduces a tiered membership system that encourages active participation. Members begin at level one, represented by the Hipdogi mascot, and progress through five additional levels named after Seoul’s symbolic characters:
- Hyeonmu (Level 2)
- Cheongryong (Level 3)
- Baekho (Level 4)
- Jujak (Level 5)
- Haechi (Level 6 – the highest rank)
Members earn mileage points through reading-related activities, including completing books, sharing insights, and engaging in discussions.
These points can be redeemed for exclusive reading-related merchandise, such as Hipdoc Club cheering sticks and reading journal templates, making participation both fun and rewarding.
Special Programs to Elevate the Reading Experience
To further enhance engagement, Hipdoc Club has introduced several innovative programs designed to make reading more dynamic and interactive:
- Nomad Reading: This mobile reading initiative takes members on trips to scenic locations across the country, allowing them to enjoy books in picturesque outdoor settings. The program aims to merge literature with travel, creating a unique and serene reading experience.
- Reading Mob: A spontaneous gathering where participants converge both online and offline to read, write, and discuss books before parting ways. This pop-up reading culture adds an element of surprise and excitement to the literary community.
Exclusive Benefits for Members
To commemorate the launch of Hipdoc Club, all registered members will receive a PressReader subscription, granting access to a vast collection of renowned newspapers and magazines from around the world.
This benefit is intended to promote critical thinking and a broader awareness of global affairs.
Additionally, members will receive priority registration for highly sought-after programs at the Seoul Outdoor Library. These include:
- Lawn Theater at Book-Reading Seoul Plaza
- Romantic Concert and Romantic Theater at Gwanghwamun Book Yard
Since these events typically reach full capacity quickly, members will enjoy special reserved seating, enhancing their cultural experience.
Registration Details
Membership registration for Hipdoc Club will open on April 1, available on a first-come, first-served basis for up to 10,000 participants.
Registration is completely free of charge, making it an accessible opportunity for all reading enthusiasts.
The club's activities will officially commence on April 23, in celebration of World Book Day, and will run through December 31.
For further details on registration, interested individuals can refer to the official Seoul Outdoor Library website and social media channels.
With Hipdoc Club, Seoul is setting a new precedent for public reading initiatives.
By combining gamification, online engagement, and unique offline experiences, the club is poised to redefine how people interact with books and reading culture.
As the MZ generation continues to embrace the Text-hip trend, Hipdoc Club offers an exciting avenue to cultivate a love for literature in an innovative and contemporary way.
With its diverse programs and attractive incentives, this initiative is expected to make a lasting impact on Korea’s reading landscape.
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