Seoul Event 'Seongsimdang': Exhibits, Not Bread

 

 

 

 

 

 

 

 

 

 

 

 

Seoul Event 'Seongsimdang': Exhibits, Not Bread

 

 

 

 

 

 

 

 

 

 

https://blog.lgchem.com/2014/10/sungsimdang/

 

 

 

 

 

 

Seongsimdang is a bakery.

 

It's a neighborhood bakery in Daejeon that makes bread and sells it only in Daejeon.

 

Despite being just a neighborhood bakery, Seongsimdang transcends that status.

 

It generates an unbelievable phenomenon.

 

For instance, it's the place recommended by Daejeon locals to visit, the food that travelers must try when they come to Daejeon, and even the most popular souvenir from Daejeon.

 

 

 

 

 

 

https://m.cafe.daum.net/baemilytory/91cd/992616

 

 

 

 

 

 

 

The phenomenon caused by Seongsimdang knows no bounds.

 

An incident where a passenger who missed their train at Daejeon Station almost bought 'Ttusso (fried soboro)' at Seongsimdang Daejeon Station branch is almost cute compared to the chaos that unfolded last year just before Christmas with the 'Mango Shiru Cake' craze.

 

 

 

 

 

 

https://www.newsis.com/view/?id=NISX20240506_0002724704&cID=10201&pID=10200

 

 

 

 

 

 

 

"Seongsimdang" will operate a pop-up store at 'Culture Station Seoul 284' in Jung-gu, Seoul, from the 17th to the 2nd of next month.

 

The pop-up store at Culture Station Seoul 284, a multi-cultural space, will feature about 50 local brands including Seongsimdang, Taekwadang, Bonanza, Momo's Coffee, and Rocky, focusing on the theme of 'Local Creative 2024: The Next Community', offering coffee, bread, alcohol, and more.

 

 

 

 

 

 

 

https://booking.naver.com/booking/5/bizes/1127638

 

 

 

 

 

 

 

 

The 'Local Creative 2024 Exhibition' at Culture Station Seoul 284 showcases content aimed at conveying the philosophy and stories of over 100 local indigenous brands gathered in one place.

 

There won't be any pop-up stores or sales events with the purpose of selling products.

 

Seongsimdang, too, plans to introduce the history and various curiosities embedded within its brand.

 

 

 

In the post, Seongsimdang announced their participation in the exhibition, stating, "Many people have been inquiring about whether we also sell bread.

 

We apologize, but this time we will only be exhibiting our products without selling them."

 

They also shared a photo of an exhibition event poster with phrases like "ONLY Exhibition Seongsimdang Bread! Sold only in Daejeon" and "No bread sales at Culture Station Seoul 284" written on it.

 

 

 

 

 

 

 

 

 

 

 

 

#LocalCreative #SeoulExhibition #CultureStation #Daejeon #BrandStories #Seongsimdang #SeoulEvents #서울284 #성심당 #대전 #튀소 #망고시루

 

 

 

 

 

 

 

 

 

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