The modern basic casual wear brand Musinsa Standard has announced the opening of new offline stores in Jamsil and Cheongnyangni, Seoul.
This marks the brand’s 10th store in Seoul since launching its first store in Hongdae in 2021.
Musinsa Standard will open its new store on the B1 floor of Lotte World Mall on the 13th.
The store will showcase men’s, women’s, home, and beauty lines, with plans to introduce new 25SS products targeted at consumers in their 20s and 30s.
On the same day, another store will open on the B1 floor of Lotte Department Store Cheongnyangni, offering the same product lineup as the Lotte World Mall location, plus a kids' line.
Given that there are five universities within a 2km radius, the Cheongnyangni store is expected to attract a young customer base.
To celebrate the store openings, Musinsa Standard will hold a four-day promotional event until the 16th, featuring exclusive discounts, daily special offers, and a 100% chance lucky draw event.
Customers who purchase over 100,000 KRW will receive a special opening gift set.
The gift set includes a reusable bag, 50ml portable wrinkle remover spray, a single garment handy tape cleaner, a white mini bite (random flavor), a towel (random color), lightweight crew socks, and four types of perfume samples.
Moreover, on Thursday, March 13, along with the Jamsil store opening, Musinsa Standard is launching a Daddy Shoulder Lucky Guy Blazer in collaboration with Noh Hong-chul.
The blazer features a leopard-patterned lining and a golden embroidery patch engraved with "TEMPLE OF LUCKY," embodying Noh Hong-chul’s signature quirky character.
This product will be exclusively available online and offline at the Lotte World Mall Jamsil store as a pre-release.
Customers can also find the blazer and slacks showcased in the promotional photos at the Lotte World Mall Jamsil store.
With these new openings, Musinsa Standard now operates a total of 10 stores in Seoul, expanding its presence beyond Hongdae, Gangnam, Seongsu, Myeongdong, Hannam, Yeongdeungpo, Sinchon, and Yeouido to include Jamsil and Cheongnyangni.
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