'Mix's reinterpretation' New Mix Coffee

 

 

 

 

 

 

 

 

 

'Mix's reinterpretation' New Mix Coffee

 

 

 

 

 

 

 

 

 

 

 

https://biz.chosun.com/distribution/food/2024/03/07/JIOERLM2B5B2ROFTEDCZ6NQWPY/

 

 

 

 

 

Address: 3 Yeonmujang 3-gil, Seongdong-gu, Seoul

 

 

 

 

Have you had coffee today?

 

Perhaps this question feels oddly familiar because drinking coffee is such a natural part of daily life that it doesn't seem like anything out of the ordinary.

 

Countless cafes have become familiar spaces in our daily routines.

 

However, what if we mentioned 'MIX Coffee' cafe? Wouldn't the reaction be different?

 

The term 'MIX Coffee' is unique to Korea.

 

In other countries, it's called 'Powdered Coffee'.

 

 

 

 

From this idea, New Mix Coffee started from GrandéClip, a new venture by Kim Bong-jin, the founder of Baedal Minjok, with the motto 'making small things great'.

 

GrandéClip aims to create several successful small businesses, and New Mix Coffee is one of the brands derived from this goal.

 

 

 

 

 

 

 

 

https://heypop.kr/n/93530/

 

 

 

 

 

 

 

GrandeClip unveiled its first project, New Mix Coffee, near Exit 4 of Seongsu Station.

 

The café, roughly 3 square meters in size, was designed for takeout only.

 

News of the opening spread through Instagram, leading to a line of over 50 people even before New Mix Coffee officially opened its doors.

 

 

 

 

New Mix Coffee staff announced the café's opening by spinning traditional Korean rice cakes called 'siru ddeok' in front of the store, a Korean-style tradition for opening ceremonies.

 

 

 

 

 

 

https://heypop.kr/n/93530/

 

 

 

 

 

 

The interior of the store was inspired by space.

 

New Mix Coffee adorned the walls with mirrors and engraved a black hole pattern on the floor.

 

 

 

 

 

 

 

https://heypop.kr/n/93530/

 

 

 

 

 

 

 

The price range is also quite affordable.

 

New Mix Coffee offers four types of MIX Coffee: Original (₩2500), Green Tea Flavor (₩3500), Roasted Rice Flavor (₩3500), and Roasted Chestnut Flavor (₩3500).

 

They also sell desserts in Korean style, such as 'Oranda' (₩3500), 'Geonbbang' (₩2500), and 'Tteok Waffle' (₩3000).

 

Particularly in Korea, MIX Coffee is often served in paper cups, and New Mix Coffee follows this trend by serving theirs in paper cups as well.

 

At the bottom of the paper cup, there is a phrase engraved: 'Did you know? MIX Coffee tastes the best when drank from a paper cup.'

 

New Mix Coffee's emphasis on its Korean identity coincides with its aspirations for international expansion.

 

Similar to Italy's espresso and Vietnam's weasel coffee, New Mix Coffee believes that mixed coffee has the potential to become Korea's signature coffee on the global stage.

 

 

 

 

 

 

 

 

 

 

#NewMixCoffee #KoreanCoffee #GlobalStage #IconicBrew #KoreanIdentity #CoffeeCulture #MixCoffee #PowderedCoffee #Sungsudong #뉴믹스커피 #성수동 #팝업 #그란데클럽

 

 

 

 

 

 

 

 

 

 

 

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