As Hangul Day approaches, there's a unique and fun way to honor Korea’s iconic alphabet — through snacks!
Introducing "Hangul Snacks", a delightful biscuit shaped like the consonants and vowels of Hangul.
While the global market has seen a variety of snacks inspired by English and other foreign alphabets, Hangul-based products are rare.
This lack of representation is what inspired two creative minds to come together and launch Hangul Snacks, a tasty tribute to the Korean writing system.
The Birth of a Concept: From Alphabet Cookies to Hangul Treats
Tyler, one of the brains behind Hangul Snacks, explained how this unique concept came to life:
"I frequently share ideas with Nidi, so whenever I say, ‘I want to try something like this,’ we immediately take on the challenge."
Tyler and Nidi's collaboration began last year when Tyler organized an English education event at Google Startup Campus.
While thinking about how to make learning more enjoyable, the idea for alphabet-shaped cookies popped into his mind.
"What could help people learn English while having fun?" he pondered.
The answer was simple: cookies shaped like letters.
However, it didn't take long for Tyler to realize that while alphabet snacks existed for English learners, there were no similar snacks shaped like Hangul.
"I searched for them, and there really weren’t any," he said.
Excited by the untapped potential, Tyler immediately called Nidi to pitch the idea of creating Hangul Snacks.
Nidi was on board from the start, and the two began working on turning the concept into a reality.
Flavorful Fun with Cultural Significance
Hangul Snacks aren't just about fun shapes — they’re infused with deep cultural meaning, including Korea’s foundational mythology.
Available in two distinct flavors, mugwort and garlic, each snack package incorporates playful characters inspired by bears and tigers, two animals that play a pivotal role in the legendary story of Dangun, the founder of Korea.
In this tale, a bear and a tiger are tested in their desire to become human by eating nothing but mugwort and garlic for 100 days, a detail that adds an extra layer of meaning to the flavor choices for Hangul Snacks.
Nidi explained the thought process behind these details:
"While making the Hangul Snacks, we wanted to showcase the depth and charm of Hangul in an engaging way. We thought it would be fun to incorporate animal characters for playful interaction or games."
During their brainstorming sessions, the culturally significant animals of Korea’s history — the bear and the tiger — came to mind.
Since the garlic flavor turned out to be a hit, it felt only right to honor the Dangun mythology in both flavor and design.
More Than a Snack: Building a Community Around Hangul
For Tyler and Nidi, Hangul Snacks represent more than just a tasty treat or an educational tool.
They envision it as a way to bring people together, sparking conversations and fostering connections.
"The core themes of Hangul Snacks are ‘fun,’ ‘creativity,’ and ‘sharing emotions,’" Tyler shared.
Their goal is to build a community where people can bond over their love for Hangul, enjoying both the playful and educational aspects of the product.
Whether you're snacking on these biscuits to practice your Hangul or simply enjoying the flavors, the creators hope you’ll feel a sense of connection with others.
They see Hangul Snacks as a way to make learning fun, especially for younger generations who might be discovering the beauty of Korea's alphabet for the first time.
Celebrating Hangul Day at Shinsegae: A Pop-Up Store Experience
To commemorate the upcoming Hangul Day, Hangul Snacks will be featured at a special pop-up store at Shinsegae Department Store.
Visitors will have the opportunity to taste these one-of-a-kind biscuits, learn more about the story behind them, and even take home their very own Hangul Snacks.
The creators are excited to bring their vision to life in such a public space, giving both locals and visitors a chance to celebrate Hangul in a fun and interactive way.
So, as Hangul Day approaches, why not celebrate in a new and delicious way?
Hangul Snacks are the perfect blend of education, culture, and fun — a sweet reminder of the beauty and significance of Korea’s language.
Whether you're a language enthusiast, a cultural explorer, or just someone with a love for snacks, Hangul Snacks offer a unique way to enjoy and share the spirit of Hangul.
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