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Explore Korea’s Unique Culture at the 2024 Korea Tourism Souvenir Fair
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Explore Korea’s Unique Culture at the 2024 Korea Tourism Souvenir Fair
Date : November 22 (Friday) – November 23 (Saturday), 2024
Location : Dongdaemun Design Plaza (DDP), Art Hall 1
Time : 10:00 AM – 6:00 PM (subject to change)
Admission Fee : Free
The 2024 Korea Tourism Souvenir Fair, an annual event proudly hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, is set to take place this November at Seoul’s iconic Dongdaemun Design Plaza (DDP).
Now in its third year, the expo has quickly become a highlight of Korea’s cultural calendar, bringing together a stunning array of tourism souvenirs from every corner of the nation.
Under the theme “A Souvenir Village Where Festivals Come Alive,” this year’s event will showcase the creativity and craftsmanship that define Korea’s tourism industry.
With approximately 120 companies participating, visitors can immerse themselves in a vibrant marketplace filled with everything from locally inspired crafts and processed foods to household items and fashion accessories.
A Showcase of Excellence : Award-Winning Souvenirs
One of the expo’s highlights is the display of 25 award-winning works from the 2024 Korea Tourism Souvenir Contest.
These creations reflect Korea’s rich cultural heritage, artistic innovation, and local flavors.
Among the standout items is the Presidential Award-winning “Gamseonok Original Set,” a testament to the craftsmanship and originality that define Korean souvenirs.
This set, along with other winners, offers visitors a glimpse into the stories and traditions that inspire these unique keepsakes.
In addition to national treasures, the expo will also feature a special exhibition of international tourism souvenirs, allowing visitors to compare and appreciate diverse global styles and designs.
Interactive Programs for All Visitors
The Korea Tourism Souvenir Fair is more than just an exhibition; it’s an interactive cultural experience.
Visitors can enjoy a range of programs designed to engage and inspire
- Exhibitions and Sales : Explore and purchase a variety of souvenirs representing different regions and industries across Korea.
- B2B Business Matchmaking : An opportunity for companies to connect and collaborate, fostering growth in Korea’s souvenir industry.
- B2C Experiential Programs : Hands-on workshops and activities where attendees can learn about the making of Korean crafts or try their hand at creating their own.
These programs are aimed at bridging the gap between creators and consumers, offering everyone a chance to take home a piece of Korea's culture and creativity.
Why You Should Visit the Souvenir Fair
The Korea Tourism Souvenir Fair is an incredible opportunity for locals and international visitors alike to dive into the heart of Korea’s cultural diversity.
Each souvenir tells a story — of a region, a tradition, or a moment in history — allowing you to take home more than just an object but a piece of Korea’s soul.
Whether you’re looking for the perfect gift, seeking inspiration for your own creative endeavors, or simply want to immerse yourself in Korea’s vibrant culture, this event is not to be missed.
Event Details and Registration
The event is open to the public with free admission, making it accessible to everyone. Visitors can either register on-site or take advantage of the online pre-registration system for quicker entry.
Pre-registration can be completed through the expo’s official website, which will provide detailed information about the event’s programs and schedule.
Plan Your Visit
The Dongdaemun Design Plaza (DDP) is a cultural hub in Seoul and the perfect venue for this celebration of creativity.
Easily accessible by public transportation, DDP offers a modern and dynamic backdrop to explore Korea’s past, present, and future through its souvenirs.
Don’t miss the chance to experience the 2024 Korea Tourism Souvenir Fair!
Mark your calendars for November 22-23 and get ready to discover the artistry, history, and innovation that define Korea’s souvenir industry.
This is your invitation to create unforgettable memories and take home a piece of Korea’s charm.
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