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Dive into K-Beauty at the 2025 Olive Young Festa on Nodeul Island
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Dive into K-Beauty at the 2025 Olive Young Festa on Nodeul Island
Get ready for a K-beauty adventure like no other as Olive Young launches Korea’s largest outdoor beauty and health experience — the 2025 Olive Young Festa!
Set against the scenic backdrop of Nodeul Island in Seoul, this year’s festival promises to be a vibrant celebration of beauty, health, and innovation, held from May 21 to May 25.
A Beauty and Health Wonderland
Occupying a massive 11,570㎡ (approximately 3,500 pyeong), the festival grounds will be transformed into a beauty-themed "Treasure Island."
With 108 beauty and health brands participating, this is a dream destination for K-beauty lovers looking to explore the latest trends, try out new products, and interact directly with their favorite brands.
Whether you’re a skincare enthusiast, a makeup junkie, or someone looking to refresh your health routine, there’s something for everyone.
Each brand booth will offer unique experiences, ranging from product testing to interactive games and consultations — all designed to feel like an adventurous treasure hunt.
The "Adventure Kit" Awaits You
Every visitor will receive an Adventure Kit upon entry, which includes festival essentials like a map, bag, umbrella, and bottled water.
These kits are thoughtfully curated to make your visit as immersive and enjoyable as possible.
The map will help you navigate through the maze of booths, while the gear will keep you comfortable as you explore the outdoor venue under the spring sun.
Beauty & Health Deep Dive: Learn from the Best
One of the key highlights of the Olive Young Festa is the "Beauty & Health Deep Dive" program.
These are hands-on, daily beauty classes led by top K-beauty brands.
Attendees will get insider tips, product education, and demonstrations that reflect the latest in Korean beauty and wellness trends.
From skincare routines tailored to different skin types to tutorials on achieving that flawless K-beauty look, these sessions offer invaluable insights for both novices and seasoned beauty fans.
A Special Appearance by Dr.G’s Red Blemish Line
This year, Dr.G, a beloved brand especially known for its gentle and effective skincare, is going all out with an interactive booth focused on its Red Blemish line.
Just in time for the hot and humid season, the booth aims to help those dealing with sensitive skin and heat-induced irritation.
Visitors can experience the cooling and hydrating properties of the Red Blemish products through an engaging activity called the "Hot Skin Cool Shot" game.
This fun and educational game shows how the products work to calm and protect the skin from stressors like UV rays, heat, and pollution — perfect for the upcoming summer months.
Ticket Information: Choose Your Experience
To manage the flow of attendees and enhance the visitor experience, Olive Young is offering tickets in three different time slots:
- Morning Pass (55,000 KRW)
- Afternoon Pass (40,000 KRW)
- Evening Pass (15,000 KRW)
Tickets go on presale starting at 12 p.m. on May 23, and they’re expected to sell out quickly, given the popularity of previous events.
Each ticket grants access to all the festival attractions within the chosen time slot, so you can plan your visit around your schedule.
Why You Shouldn't Miss It
Not only is the 2025 Olive Young Festa the biggest outdoor beauty and health event in Korea, but it’s also the first time the event is being held fully outdoors — and the buzz is real.
It’s more than just a festival; it’s a full sensory K-beauty experience that offers personal interactions with your favorite brands, hands-on activities, and expert-led classes — all in one vibrant location.
Whether you're a longtime fan of K-beauty or someone curious about trying it out for the first time, the Olive Young Festa is the perfect place to discover new favorites, meet fellow beauty lovers, and soak in the unique energy of Korea’s beauty culture.
Mark your calendars and get ready to dive deep into beauty, wellness, and self-care at the Olive Young Festa on Nodeul Island. See you there! 🌸💄🌿
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