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🎀 Do You Like Keyrings? Visit the New AMUSE Seongsu Flagship Store! 🎀

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by Julie Yoon 2025. 6. 23. 23:50

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🎀 Do You Like Keyrings?

Visit the New AMUSE Seongsu Flagship Store! 🎀

 

 

 

 

If you're a fan of cute beauty accessories (especially the ones you can clip onto your bag), you need to check out the new AMUSE flagship store in Seongsu! 💄✨

 

After launching its first flagship in Hannam, Seoul’s beloved vegan beauty brand AMUSE has just opened its second offline store—the AMUSE Pink House—right on Yeonmujang-gil in Seongsu, one of the city’s trendiest neighborhoods.

 

And yes, it’s just as adorable and pink as it sounds. 💗

 

 


 

💗 Pink on Pink: A Dreamy Two-Story Beauty Haven 

 

 

https://n.news.naver.com/mnews/article/119/0002970318

 

 

 

From the moment you arrive, you'll spot the signature AMUSE pink exterior—instantly Instagrammable.

 

 

Step inside, and you’ll find yourself surrounded by color cosmetics, glowing displays, and of course, their cult-favorite keyring cosmetics and lip ring balms.

 

🌸 The interior spans two levels, with the first floor focused on product displays and purchases, while the second is all about hands-on experiences.

 

🧼 Think: skincare + makeup + lifestyle = one cohesive pink fantasy.

 

 

 

 


 

 

🌟 Why Is Everyone Talking About It?

 

 

https://n.news.naver.com/mnews/article/119/0002970318

 

 

 

Even before the official opening, the buzz was huge.

 

On the 20th, the day before launch, AMUSE ambassador Jang Wonyoung made a surprise visit, drawing crowds of fans and beauty lovers—especially tourists from Japan.

 

The streets around the store were packed with curious onlookers and influencers snapping pics.

 

Inside, shoppers were thrilled to try out the exclusive mini versions of the viral Dew Tint, only available at this Seongsu location. If you’re someone who loves products that are tiny, cute, and practical, this place is heaven.

 

 

 


 

 

🔑 Keyring Cosmetics Are the New “It” Item

 

 

https://www.instagram.com/p/CxPIyP9OGqO/?img_index=2

 

 

If you’ve been on Korean beauty TikTok or Instagram lately, you’ve probably seen the trend: cosmetics that double as keyrings or charms. 🎒💋

 

AMUSE is leading that trend with their:

 

  • Tint Keyrings
  • Lip Ring Balms
  • Keyring & Clip Multi Powder
  • Powder Lip & Cheek
  • Flower-shaped Eyeshadow Palettes

These aren't just fun—they’re functional, giftable, and totally MZ generation-approved.

 

Many Japanese influencers visiting the store couldn’t stop saying how “kawaii” everything was. 😍

 

 


 

 

🛍 Experience Zone on the Second Floor

 

 

https://www.instagram.com/p/CxPIyP9OGqO/?img_index=3

 

 

 

This isn’t just a store—it’s an experience.

 

The second floor is a customization and gift-wrapping zone, complete with a DIY keyring station filled with colorful beads where you can create your own accessory to match your AMUSE products. 🎀✨

 

You’ll also find a collection of AMUSE-designed pouches, elevating their cosmetics into lifestyle must-haves.

 

The cherry on top? The multilingual staff.

 

Whether you speak Japanese, Chinese, or English, you’ll feel welcome and supported during your visit.

 

 

 


 

 

🗺 Location Details

 

 

📍 AMUSE Pink House, Yeonmujang-gil, Seongsu-dong, Seoul

 

💡 Pro tip: Go early to avoid the lines and get your hands on those exclusive products!

 


 

 

 

Whether you're hunting for unique gifts, stocking up on makeup, or just looking for a fun way to spend the afternoon, the AMUSE Seongsu flagship is a must-visit. 💕

 

Snap some pics, grab some tints, and make yourself a keyring—you’ll walk out glowing ✨

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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