Channel ENA, "KT Group Media Day"



Channel ENA, "KT Group Media Day"

 

https://n.news.naver.com/entertain/article/009/0005131934

 

ENA CEO Yoon Yong-pil announced the company's growth strategy for the second half of 2023, aiming to enter the top five channels in South Korea through continuous investment and high-quality content.

 

They also aim to become a global IP operator and grow into a channel worth one trillion won.

ENA, along with KT and KT Studio Genie, held the "KT Group Media Day" on the morning of the 18th at Novotel Ambassador Seoul Dongdaemun, where they expressed anticipation for the lineup in the second half of the year. 

 

Yoon Yong-pil stated that they would provide unique offerings that other competitors do not provide, similar to how "Woo Yeong-woo, the Strange Lawyer" expanded the value chain, and grow the brand value to reach one trillion won.

ENA, which rebranded in April 2022, has focused on producing content that represents their own style, airing 12 drama titles such as "Good Job" and "Love Revolution," and 17 entertainment titles including "I'm Solo" and "Globe Trotting Fire." 

 

https://n.news.naver.com/entertain/article/009/0005131934

 

One of their notable successes is the drama "Woo Yeong-woo, the Strange Lawyer," which started with a viewership rating of 0.9% for the first episode and reached a peak rating of 17.5% for the final episode.

 

Actress Park Eun-bin rose to stardom through this drama and won the Baeksang Arts Award.

 

It has been praised as the best drama that achieved international recognition by entering the International Emmy Awards this year.

ENA's variety programs launched aggressively this year also achieved significant results. 

 

Among them, "I'm Solo" recorded a peak viewership rating of 4.4% (combined SBS Plus viewership, co-production) and led the trend of dating variety shows.

The collaboration project with PD Kim Tae-ho, "Globe Trotting Fire," led the travel content trend after the pandemic.

 

"Globe Trotting Fire" received positive reviews for departing on a journey by rolling the dice with the participation of the best travel creators in Korea, rather than focusing on celebrity-centered travel.

 

It started with a viewership rating of 0.6% for the first episode and achieved a breakthrough rating of 1.77% with a peak of 2.26% per minute, demonstrating the potential of external creator collaboration projects.

ENA's content has proven its competitiveness by receiving much love not only on TV channels but also on various OTT platforms. 

 

The show "Hyemiriyechepa," consisting of Hyeri, Miyeon ((G)I-DLE), Lee Jung, Ye-eun, Chaewon (LUCY), and Patricia, achieved the top ranking (Korea Research KOI ranking) among OTT content targeting viewers aged 15 to 29.

 

Similarly, "I'm Solo" consistently settled within the top 10 of major domestic OTT platforms, proving to be a content loved by viewers.

 

As a result, ENA channel jumped 13 steps to 11th place, and ENA DRAMA, an affiliated channel, grew by 15 steps to 24th place.

 

Based on this growth, revenue increased by 67% and surpassed 110 billion won.

ENA announced three growth strategies on this day. 

 

They promised to make "Extraordinary Joy" based on viewer-oriented content as the channel's identity and provide diverse enjoyment.

They also plan to increase successful collaborations with top creators such as Kim Tae-ho and Nam Gyu-hong to enhance the power of original content. 

 

They aspire to provide ENA's content to the world by developing IPs that encompass global OTT platforms, following the success of "Hyemiriyechepa," which achieved high rankings on global OTT.

 

 

https://n.news.naver.com/entertain/article/108/0003153262

 

Furthermore, Yoon Yong-pil, the CEO, mentioned the upcoming show "Happy Battle," which is set to premiere on the 31st at 9 PM.

 

He stated, "ENA will solidify its position as a channel loved by young viewers by continuously developing fresh and daring content."

"Happy Battle" is a suspense thriller that depicts the fight between a mother who died under mysterious circumstances while competing for happiness on social media, and those trying to conceal the secret versus those seeking the truth. 

 

Actors Lee El, Jin Seo-yeon, Cha Ye-ryun, Park Hyo-joo, and Woo Jung-won are starring in the series.

CEO Yoon Yong-pil expressed confidence that "Happy Battle" will provide as much fun and immersion as the popular drama "SKY Castle" based on internal preview results.

 

He urged viewers to have high expectations for the show.

 

 

 

 

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https://n.news.naver.com/entertain/article/009/0005131934

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https://n.news.naver.com/entertain/article/108/0003153262

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