If you are interested in Korean tradition, this might be good news for you!
A Hanbok store will be held at COEX from August 10th to 14th for a special exhibition titled 'Wings of Dance, Hanbok'.
At the '2023 Hanbok Store,' organized in collaboration with the Ministry of Culture, Sports and Tourism, a total of 108 hanbok businesses will offer discounts of up to 80% on their products.
Furthermore, there will be a promotional section showcasing the winning designs of this year's Hanbok Design Project Competition, as well as the results of this year's hanbok cultural promotion initiatives such as work uniforms and school uniforms.
An educational section will highlight the activities of universities that offer departments related to traditional attire, and an experiential area will provide the opportunity to create and wear hanbok accessories, as well as take photographs.
Celebrities like BTS and BLACKPINK, who are actively engaged in overseas activities, have heightened interest in hanbok by incorporating modernized hanbok into their stage appearances.
BTS wore stylish modern hanbok in their music video for the song 'IDOL,' and BLACKPINK showed off hanbok in their music video for 'How You Like That?'
While broadcasts often highlight elaborate hanbok designs, there's also a growing trend of introducing modern hanbok that prioritizes practicality for everyday wear.
These designs are expected to be showcased at the upcoming 'Hanbok Store.'
It would be wonderful if both Koreans and foreigners could have the opportunity to experience the charm of hanbok.
In this exhibition, there will also be a display centered around Korean summer clothing.
It's a place where students' handwoven fabrics and traditional attire made from ramie fibers are introduced.
For a long time, fabrics like ramie and chunpo (a blend of silk and ramie threads) have been cherished as summer materials.
The exhibition will showcase their colors, elegance, and various applications throughout history.
In this sweltering summer season, if you're up for something unique or a cool spot to check out in Seoul, why not head over to COEX and catch this special exhibition to make your day extra awesome?
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