🌊 GROWUS x Sanrio: A Dreamy Summer Collaboration You Don’t Want to Miss! ☁️✨
🌊 GROWUS x Sanrio:
A Dreamy Summer Collaboration You Don’t Want to Miss! ☁️✨
If you’re someone who’s serious about hair and scalp care and you’re a fan of adorable Sanrio characters, this one’s for you!
This July, thalassotherapy haircare brand GROWUS (by Eleven Corporation) is teaming up with Sanrio for a limited-edition collaboration that’s equal parts effective and irresistibly cute.
This exclusive release is part of the Olive Young x Sanrio Collaboration Campaign, and GROWUS has been selected as the brand of the month in the highly anticipated OL.YOU.PICK promotion.
Available only through Olive Young, this special edition is a must-have for fans of Cinnamoroll and Pompompurin—and for those who want to add a touch of whimsy to their daily haircare routine.
💙 Cinnamoroll: Soft, Pure, and Perfect for Summer
The fan-favorite puppy Cinnamoroll graces two of GROWUS’s most iconic products:
- Damage Therapy No-Wash Treatment Light – Pure Soap Scent
This is an all-new version of the best-selling no-wash treatment, reimagined with a light, clean scent reminiscent of fresh soap. Unlike the original formula, this version contains no pearl pigment, making it perfect for hot, humid summer days. The lightweight, non-greasy texture ensures your hair stays silky without feeling heavy. - ✨ Fun Fact: This scent was actually chosen by fans during the 2025 Olive Young Festa through a scent-voting event—and it came out on top!
🎁 Plus, when you purchase the limited edition set, you’ll receive an adorable Cinnamoroll keyring bottle as a gift! - Damage Therapy Treatment EX – Renewed Formula
Enhanced with even more nourishing ingredients, this improved version delivers intensive care to damaged hair while keeping things gentle and moisturizing. The new packaging features—you guessed it—Cinnamoroll, making even your shower shelf cuter!
💛 Pompompurin: Scalp Spa Care Made Fun and Easy
On the scalp care side, Pompompurin stars on two essential products perfect for deep cleansing and revitalizing:
- Sea Salt Therapy Shampoo EX
This upgraded shampoo not only thoroughly cleanses but also offers proven 24-hour oil control, keeping your scalp feeling fresh all day long. It’s a summer essential if you struggle with oily roots or sweat-prone hair. - Scalp Scaler EX – Now in 265g!
A bigger and better version of the beloved scaler! This exfoliating product now includes a self-heating effect, mimicking the experience of a professional scalp spa treatment at home. Perfect for detoxing your scalp and promoting healthy hair growth.
🎁 Special July Offer: Free Scalp Brush with Your Sanrio Purchase!
To celebrate the launch of this charming collaboration, Olive Young is running a special promotion. When you spend over 40,000 KRW on any GROWUS x Sanrio products (online or offline), you’ll receive a limited-edition Pompompurin scalp brush absolutely free! It’s the perfect tool to enhance your cleansing routine and give your scalp the gentle massage it deserves.
🛍 Why You Shouldn’t Miss This Collaboration
- 💖 Limited edition packaging with fan-favorite Sanrio characters
- 🧴 Best-selling formulas updated with new scents and features
- ✨ Bonus gifts including keyring bottles and scalp brushes
- 🛒 Exclusive availability at Olive Young, both in-store and online
- 🏖️ Designed to meet your haircare needs during the hot summer season
Whether you’re a longtime GROWUS lover or discovering the brand for the first time, this collaboration offers something truly special. With functional formulas and delightful packaging, GROWUS x Sanrio is sure to make your summer haircare routine a little brighter, cuter, and more effective.
Don’t wait too long—these items are only available for a limited time, and they’re bound to sell out fast. Happy shopping, and may your summer be as fresh and fluffy as Cinnamoroll’s ears! ☁️💦