Why Korean Gen Z love liquor?

 

 

 

 

Why Korean Gen Z love liquor?

 

 

 

Ever noticed how Korean Generation Z, those awesome folks born between the mid-1990s and 2020s, are really getting into liquor these days?

It's all part of their adventurous spirit, openness to trying new things, and the cool cultural vibes they're vibing with.

 

Let's dive into why they're raising their glasses to a world of diverse alcoholic beverages!

 

 

 

 

https://www.hani.co.kr/arti/specialsection/esc_section/436758.html

 

 

 

 

 

Rise of Craft Soju and Makgeolli

 

 

 

While traditional drinks like soju and makgeolli remain popular, there's a burgeoning trend among Korean Gen Z for craft versions of these beverages.

 

Craft soju distilleries and artisanal makgeolli breweries are gaining attention for their high-quality, unique flavors, and emphasis on traditional brewing techniques.

 

Foreigners can explore this aspect of Korean drinking culture by tasting these artisanal variations.

 

 

 

 

https://www.namdonews.com/news/articleView.html?idxno=371321

 

 

 

 

 

From 2017 to 2021, According to government-Affiliated Korea Agro-Fisheries & Food Trade Corp(한국농수산식품유통공사), South Korea's agricultural, fisheries, and food sector experienced remarkable growth, with sales skyrocketing from 40 billion won to an impressive 94.2 billion wo.

 

Now, this significant leap may just be connected to the changing tastes and preferences of our vibrant Generation Z in Korea.

 

They're all about embracing new culinary experiences, which includes their enthusiasm for diverse alcoholic beverages.

 

Why? because Korean people always love munchies with alcoholic beverages.

 

And why is this happening?

 

In what culture is making this drinking culture peculiar?

 

So, let's explore what's driving their love for liquor!

 

 

 

 

 

https://univ20.com/68941

 

 

 

 

 

South Korea has a distinctive drinking culture that is deeply ingrained in society.

 

Highlight the social aspects of drinking, such as the tradition of sharing drinks and bonding over food and alcohol in a group setting, known as "hofs" or "soju tents."

 

Emphasize the importance of etiquette and the use of honorifics when drinking with older individuals, showcasing the blend of respect and conviviality in Korean drinking customs.

 

 

 

Also there are some of recreation out of beverages and these recreations are named "술게임" (Sulgeim) in Korea refers to drinking games that are often played during social gatherings or while enjoying alcoholic beverages.

 

According to recent Gen z Generation’s interview, it has been mentioned that there are more than 29 drinking customary games out there.

 

These games are a popular part of Korean drinking culture and are a fun way for friends to bond, relax, and break the ice. Which it displays how much Korean people empathize importance of alcohol.

 

 

 

 

https://m.koreatimes.co.kr/pages/article.asp?newsIdx=324758

 

 

 

 

Korean Alcohol and Pop Culture

 

 

Korean Gen Z's attitude toward alcohol is influenced by their exposure to popular culture, including K-pop, K-dramas, and variety shows.

 

Highlight how alcohol often plays a role in these forms of entertainment, from iconic drinking scenes in dramas to K-pop idols enjoying drinks together on variety shows. 

 

 

 

 

https://www.allkpop.com/article/2018/08/counting-down-the-top-5-drinking-moments-in-k-dramas-with-hitejinro

 

 

 

 

 

For example, K-pop superstar IU has embraced the role of Soju model several times.

 

It's a testament to the deep connection between K-pop and Korean alcohol.

 

The fusion of music and spirits has a magnetic pull on Korean people, igniting their passion for both!

 

 

 

These points shed light on the intersection of tradition, innovation, and cultural influences in Korean Gen Z's relationship with liquor.

 

They can serve as intriguing hooks for foreigners interested in understanding the unique aspects of Korean drinking culture among the younger generation.

 

 

 

 

 

 

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