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Unique Packaging in Cosmetics : A Rising Trend in Design and Functionality
Unique container designs are rapidly gaining traction in the cosmetics industry.
Unlike traditional limited editions or collaborations, where container designs are often driven by collectible value, today’s innovative packaging goes beyond simple aesthetics.
These new designs emphasize functionality, portability, and an immersive user experience, highlighting the product's core qualities and making each interaction memorable.
FWEE : Blurring the Line Between Form and Function
FWEE's “Lip & Cheek Blurry Pudding Pot” exemplifies this shift with a whimsical pudding-shaped container that houses colorful gum-like balls, visually resembling a hydrating pudding texture.
This playful, soft-textured makeup is meant to evoke an emotional connection, making it appealing to consumers who value products that feel both approachable and innovative.
FWEE's “Lip & Cheek Glowy Jelly Pot” is equally noteworthy, featuring a jelly-like texture that's palpable right from the container, furthering the sensorial experience.
FWEE’s flagship store in Seongsu-dong has become a must-visit destination, drawing daily visitors, particularly from the trend-conscious MZ generation, thanks to its unique products and packaging that merge practicality with aesthetic appeal.
Rom&nd and NUSE : Redefining Portable and Practical Packaging
Rom&nd, a brand widely recognized for its tints across Japan and Korea, has also embraced this trend through its sub-brand, NUSE.
Its “Mousse Care Cheek” is an excellent example of a simple yet innovative package.
The slightly tilted tube design ensures convenient application while adding an artistic touch with a modern white and gray color palette.
This product prioritizes portability without compromising style, designed to fit easily in any purse or bag.
It’s a subtle yet impactful departure from traditional tube packaging, creating a fresh look and feel that stands out on the shelf.
Coral Haze : A Lock on Elegance and Desire
Coral Haze's “Glow Lock Jelly Tint,” launched with Beomgyu from the popular K-pop group Tomorrow X Together as the brand ambassador, captures attention with a “lock” motif that heightens its allure.
The design, combined with the jelly-like texture that offers a radiant, glossy finish, appeals to consumers on a sensory level.
Available at Olive Young, this tint’s design aims to make owning it feel like a coveted experience, giving customers something as visually appealing as it is functional.
Dior’s High-End Approach to Hand Cream
Luxury brand Dior has also joined the trend, creating an iconic design for “Dior Le Baume” hand cream.
Known for its portable, palm-sized design, Dior Le Baume combines functionality with luxury, enhanced by Dior’s signature motif, which elevates the product’s gifting appeal.
It was a major hit in Korea’s beauty market, often viewed as an accessible piece of luxury, and the recent limited-edition release for its first anniversary only amplified consumer interest.
Innovative Skincare Containers : From Eye Drops to IV Drips
This trend of unique packaging extends beyond color cosmetics to skincare as well.
Anua’s “PDRN Hyaluronic Acid Capsule 100 Serum” offers a creative twist with its artificial tear-inspired containers.
Each 1ml capsule is reminiscent of eye drop packaging, adding a fun, accessible element to the product while enhancing convenience for users who prefer single-use items.
Inspired by the presence of PDRN components in artificial tears, the packaging design gives consumers an engaging experience.
Another notable example is EnhanceV’s Dr. Rosa “EEV Ampoule,” which utilizes an IV drip-inspired container.
To apply, users press the elastomer behind the ampoule to release the desired amount, making the act of skincare application an interactive experience.
The product’s design is especially appealing to those looking for more than just skincare but a unique and purposeful way to engage with their products.
These groundbreaking designs indicate that consumers are valuing cosmetics that offer aesthetic appeal alongside practical usability.
As more brands embrace unique, functional, and thoughtfully crafted packaging, this trend is likely to continue shaping the beauty industry, with designs that bring consumers closer to the product and brand identity.
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