Seongsimdang, a renowned bakery in Daejeon, has stirred up excitement with its newly launched 6000 won Patbingsu (Korean shaved ice dessert).
Despite its relatively low price, the Patbingsu stands out in both quantity and quality, rivaling those of more expensive brands.
Recently, Seongsimdang introduced four varieties of its ‘Legendary Patbingsu’.
The prices are as follows: Patbingsu for 6000 won, Injeolmi Bingsu for 7000 won, Mango Bingsu for 7500 won, and Strawberry Bingsu for 6500 won.
Considering that a single serving of Bingsu is typically shared by two or more people, these prices are even cheaper than the average coffee, which ranges from 3000 to 5000 won.
Despite the affordable prices, the quality remains uncompromised.
Seongsimdang's Patbingsu features homemade Korean red beans and handcrafted strawberry syrup.
It also boasts rice cakes three times the size of those found in typical Bingsu, and instead of condensed milk, it is topped with fresh Korean whipped cream.
This isn't the first time Seongsimdang has been praised for its value-for-money offerings.
Following the success of the 'Strawberry Siroo' cake launched last year, they introduced the 'Mango Siroo' in April this year, packed with fresh fruits and sold for 43,000 won.
The cakes gained immense popularity, being lauded as "hotel-quality cakes at half the price," leading to the emergence of part-time jobs on second-hand trading platforms where people would stand in line to buy these cakes for others.
In addition to their high-quality yet affordable offerings, Seongsimdang has been a pioneer in the packaged Bingsu market.
Founded in 1956 as a steamed bun shop in front of Daejeon Station, Seongsimdang developed a special packaging container for Bingsu in 1983, long before the take-out culture was widespread, to prevent the shaved ice from melting quickly.
The idea was inspired by a customer who brought in an aluminum pot to take home Patbingsu.
Witnessing this, CEO Lim Young-jin devised the concept of packaged Bingsu.
When it was first launched in 1983, the packaged Bingsu was sold for 800 won.
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