Recently, the girl group Aespa, gaining popularity with their first full-length album 'Armageddon', is now known as the 'metallic' idols.
The term 'metallic' refers to a sharp, intense feeling like placing a metal on the tongue.
This intense vibe is reflected not only in their explosive music but also in their visuals, including metallic clothing and accessories, and shiny silver makeup, earning them the term 'dazzling metallic'.
This metallic style is emerging as a new trend in the fashion world, which has long been dominated by the natural and fresh 'newtro' concept.
The key elements include a futuristic warrior-like appearance with shiny silver or metallic materials and sharp, sleek designs.
Perfectly capturing the retro-futuristic feel
The metallic fashion feels new and modern, yet somehow nostalgic.
For those who remember the singer Lee Jung-hyun's performance in 1999 with 'Wa', it brings to mind the cyber warrior concept that dominated the music and fashion scene at the turn of the millennium.
Although over 20 years have passed, the allure of breaking existing norms remains.
Signs of this metallic vibe have been evident in the international fashion scene since last year.
The so-called 'Frutiger Aero' trend, popular from the 2000s to the early 2010s, has made a comeback.
'Frutiger Aero' is a combination of the 'Frutiger' font widely used in early color computers and the Aero user interface of Windows Vista released in 2006.
In the design industry, it is characterized by futuristic curves and the combination of bright green and blue hues seen on Windows wallpapers, while in fashion, it is expressed through form-fitting, shiny silver clothing and accessories.
Like an SF movie, silver armor too
Think of the outfits worn by actress Zendaya during the press tour for the movie 'Dune: Part Two' released last March.
Her shimmering silver armor-like outfits and sleek, cut-out white dresses are prime examples.
Pop star Beyoncé also showcased a variety of metallic outfits during her 'Renaissance World Tour Concert' last year.
Some say that this metallic fashion represents the evolution of Y2K (millennium fashion) into 'Y3K'.
BLACKPINK's Lisa, who released her new song 'Rockstar' last month, displayed a futuristic style in her music video with metallic outfits and tooth gems, reminiscent of a sci-fi movie.
Silver lip accessories in the beauty industry
The fashion and beauty industries are quick to respond to these trend changes.
The newly launched color brand 'Bray' introduced the 'Lip Slick' in a sleek silver sliding case last month.
Although a lipstick, it can be worn like a silver accessory, creating a buzz with a pop-up store in Seoul's Seongsu-dong last month.
Lifestyle company LF reported that the search volume for 'silver bags' on LF Mall increased by 2.5 times year-on-year last month.
The 'glossy line' of 'Le Bon Bag' from LF's brand 'A.T. by Vanessa Bruno', with its striking shine, is particularly popular.
The product sold out within about two weeks after its initial release at Hyundai Department Store's Pangyo branch in early May, leading to pre-orders.
JILL BY JILL STUART's 'Noah Ribbon Point Toe Slingback' in silver color has also seen a 70% sales growth since its release in March.
According to an LF representative, it shows a sales increase more than three times that of other shoe categories.
Additionally, eyewear brand Gentle Monster launched several products with bold metallic symbol details last year with their '2024 Optical Collection'.
Fashion brand FILA also reported that their silver-colored 'Eshafe Silver Moon' sold out immediately after its launch last March, ranking first on the fashion platform Musinsa.
Reflecting the anticipation for the AI era
Fashion experts interpret this futuristic concept as reflecting the anticipation for recent technological innovations such as artificial intelligence (AI).
Jung-min Lee, CEO of Trend Lab 506, said, “With the introduction of AI technology in the design and fashion industries, as seen in last year's 'AI Fashion Week', new creations that were never seen before have emerged. The metallic and Y3K styles are an extension of this trend.”
He added, “It's similar to how Y2K style emerged at the turn of the millennium, reflecting a mix of excitement and anxiety in the face of major technological innovations like the internet and smartphones.”
An LF representative said, “Trends like metallic and Y3K evoke strong nostalgia for those who spent their childhood in the early 2000s to 2010s, stimulating consumer sentiment.
For the time being, this trend will be reflected in not only footwear and bags but also clothing design.”
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Source : https://n.news.naver.com/mnews/article/025/0003371629
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