Experience the Best of K-Beauty at the 2025 Korea Beauty Festival
If you’re a beauty enthusiast or simply curious about the secrets behind flawless Korean skin and trendsetting styles, mark your calendar for the 2025 Korea Beauty Festival, happening across Seoul from June 19 to July 18.
This month-long celebration of all things K-beauty is set to return bigger and better than ever, offering a wide range of immersive experiences designed to connect global audiences with Korea’s ever-growing beauty culture.
Hosted by the Ministry of Culture, Sports and Tourism, the Korea Beauty Festival is more than just a beauty event—it's a cultural experience.
Following its successful debut in 2024, the festival will again highlight K-beauty’s powerful influence on global trends while promoting Korea as a must-visit destination for beauty lovers.
Under the inspiring slogan “NEW ME·미·美” (a clever play on the English "me" and the Korean word "미," meaning beauty), this year’s festival invites visitors to explore how K-beauty transforms not just appearance, but lifestyle and identity.
The heart of the festival will be the K-Beauty Town, set up at Dongdaemun Design Plaza (DDP)—a landmark of style and innovation in Seoul.
Here, visitors can dive into five key sectors of the K-beauty industry:
Expect a musical-themed opening ceremony, outdoor hair and fashion shows featuring top Korean designers and stylists, and even one-on-one business matchmaking sessions for international buyers and local beauty brands.
To make the experience seamless for international visitors, a Welcome Center will be open in front of Myeongdong Theater, offering interpretation services, festival information, and more.
One highlight is the “Stamp Tour”, a fun activity that encourages visitors to explore participating beauty shops in Seoul for special experiences and prizes.
In addition, seven promotional hubs will be set up in Seoul’s most iconic tourist districts, including:
These hubs will work together with local beauty brands and shops to create hands-on opportunities for both shopping and cultural engagement.
Whether you're looking to update your skincare routine, learn about the latest beauty technologies, or simply enjoy the vibrant culture of Seoul, the Korea Beauty Festival has something for everyone.
It’s not just about products—it’s about discovering a new way of seeing yourself.
So grab your passport, pack your beauty wishlist, and get ready to experience everything about K-beauty in the heart of Seoul.
📅 Festival Dates: June 19 – July 18, 2025
📍 Main Venue: Dongdaemun Design Plaza (DDP), Seoul
🎟️ Admission: Most activities are free and open to the public.
Let the beauty of Korea inspire your next adventure! 💄🇰🇷
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