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Dubai, Who’s Ready? With Korea’s Favorite Trio
Dubai's sun-drenched deserts, sparkling skylines, and vibrant city life have once again become the perfect playground for global celebrities.
This time, it’s the beloved Korean trio — Park Seo-jun, Choi Woo-shik, and Park Hyung-sik — who take center stage in the Dubai Department of Economy and Tourism’s latest global campaign video titled “Dubai, Who’s Ready?”.
These three stars, known for their immense popularity across Asia and growing international fanbase, recently joined forces not only as co-stars but as real-life friends to present a stunning, story-driven campaign that captures the essence of what makes Dubai an unforgettable travel destination.
From Desert Royalty to Modern Explorers
The campaign opens with a humorous twist — a falcon snatching away the phone of a heartbroken friend.
This sets the tone for the rest of the narrative, as Park Seo-jun, Choi Woo-shik, and Park Hyung-sik embark on a spontaneous trip to Dubai to cheer up their despondent companion.
What follows is a cinematic journey that beautifully showcases Dubai’s multifaceted allure through the eyes of these three charismatic stars.
In one of the campaign's most visually arresting scenes, the trio lounges on a luxurious sofa in the heart of the Al Qudra desert, watching the sunset like modern-day princes.
From this surreal moment of peace and splendor, their journey flows into a whirlwind of diverse experiences — from embracing wellness at a yoga class in the serene surroundings of Jumeirah Mina A’Salam, to strolling through the traditional alleys of Al Seef, and enjoying high-energy fun at Topgolf.
Each moment is woven together through the unique lens of the falcon, adding a fresh, cinematic perspective to their adventures.
The video doesn't just market Dubai — it tells a story of friendship, spontaneity, and the boundless energy of travel.
Authenticity That Resonates Worldwide
What sets this campaign apart is its authenticity.
Park Seo-jun, Choi Woo-shik, and Park Hyung-sik are not just acting; they’re genuinely enjoying their time together, and it shows.
Their natural chemistry, built on years of friendship, gives the video a sincerity and relatability that enhances its global appeal.
According to Shahab Shayan, Regional Director for Asia Pacific at the Department of Economy and Tourism in Dubai, the video builds on the success of last year’s campaign and aims to showcase Dubai through a new, vibrant lens.
“With the global recognition of these actors, we wanted to share the energy and diversity of Dubai not only with Korean audiences but also with viewers around the world,” Shayan explained.
“This campaign reflects our continued marketing efforts and our vision to make Dubai the world’s top destination for tourism, living, and working.”
Personal Reflections from the Stars
Each of the three actors shared heartfelt thoughts on their Dubai experience:
- Park Hyung-sik, who returned to Dubai after last year's campaign, expressed his gratitude:
“I was really thankful to visit Dubai again this year. After last year’s shoot, I had said I wanted to return with friends — and it came true faster than I thought. I was happy to introduce Dubai’s amazing landscapes and vibrant energy to my friends, and I truly enjoyed every moment of filming.”
- Park Seo-jun, visiting Dubai for the first time, was struck by the city’s beauty:
“I was amazed by the energy and beauty of Dubai. It was wonderful to experience new places and culture while filming. I’m also grateful to the local fans who welcomed us so warmly.”
- Choi Woo-shik also shared his excitement about exploring the city:
“Though it was a short trip, it was a valuable time to experience Dubai’s diverse charm firsthand. From desert to sea to skyline — I felt that no other city offers such contrasting beauty in one place. Being with close friends made it even more special.”
Dubai: The Ultimate Destination for Connection and Adventure
At its heart, “Dubai, Who’s Ready?” is more than a travel ad — it's an invitation.
The campaign encourages global travelers to create their own unforgettable stories in Dubai, whether it's a quick getaway or a longer adventure.
With a unique mix of tradition, innovation, entertainment, and nature, Dubai presents itself as the perfect destination for deepening friendships, discovering new passions, and making lasting memories.
This campaign joins a series of high-profile promotions by Dubai Tourism, which previously featured global stars like Millie Bobby Brown and Jake Bongiovi in “Find Your Story”, Zac Efron and Jessica Alba in “Dubai Presents”, and the trio of Gwyneth Paltrow, Zoe Saldana, and Kate Hudson in “A Story Takes Flight”.
Now, with the beloved Korean trio leading the latest effort, the campaign aims to reach an even wider global audience.
So — who’s ready?
Watch the full “Dubai, Who’s Ready?” campaign video on Visit Dubai’s official channels and get inspired to plan your own story in one of the world’s most dynamic cities.
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