BTS 10th Anniversary Festa is on fire with overwhelming support from the fandom 'ARMY.'
From showcasing their concert outfits to releasing BTS recipes, various online and offline events are being held to celebrate the occasion.
According to travel platform Trip.com on the 14th, the number of international travelers visiting Korea during the BTS 10th Anniversary Festa period (from the 12th to the 15th) increased by 13% compared to the previous month.
Among the countries, Japan ranked the highest in terms of visiting Seoul during the festival, followed by China, Hong Kong, Taiwan, Thailand, and Singapore.
The retail industry, which had prepared collaborations such as exhibitions and official merchandise sales targeting international ARMY, is now bustling with activity.
From today until the 25th, Amorepacific will be screening BTS music videos and showcasing large-scale photo walls featuring the members at their headquarters in Yongsan-gu, Seoul.
They will also present 'Photism,' a concept inspired by the 2023 BTS Festa.
In particular, the Amore Garden on the 5th floor, which is accessible only to internal personnel, will be open to the public from 7 PM to 10 PM on weekdays and from 11 AM to 8 PM on weekends.
Visitors to the Amorepacific Store at the headquarters will receive a sample kit containing seven representative products.
On the 17th at Yeouido Hangang Park, the 'BTS 10th Anniversary FESTA @ Yeouido' event will feature an Amorepacific booth offering experiential opportunities with their brand products.
Laneige and Etude stores in Seoul's Myeongdong and major duty-free shops will provide purchasing benefits for global customers.
Hyundai Department Store has been hosting the 'BTS 10th Anniversary Festa with Hyundai Seoul' event at The Hyundai Seoul in Yeongdeungpo-gu since the 12th.
Visitors can explore a pop-up store selling official merchandise and enjoy photo zones.
The background music in the department store will be filled with BTS songs, and on the 17th and 18th, a busking event featuring a medley of BTS's popular songs will take place at Sounds Forest.
Until the 25th, Eland is showcasing, for the first time, seven sets of BTS performance outfits at the Kensington Hotel in Yeouido.
Eland Group successfully acquired all seven outfits worn by BTS at the 63rd Grammy Awards in January last year through a charity auction in the United States.
To commemorate their 10th debut anniversary, Eland decided to publicly exhibit these outfits free of charge to fans and the general public.
An Eland representative explained that this exhibition is the result of extensive preparations aimed at attracting international tourists and elevating the national status of South Korea in the field of culture and the arts.
There will also be an event introducing special BTS recipes.
Kurly will present various recipes such as sesame oil noodles, pork cutlet sandwiches, and spicy pork stew through the "Congratulations on BTS's 10th Debut Anniversary with Kurly" special promotion until the 25th.
Customers who purchase the necessary ingredients for these recipes above a certain amount will receive a limited edition 2023 BTS Festa basket on a first-come, first-served basis.
They will also have a chance to participate in a random draw to receive discount coupons and recommendations for BTS songs.
W Concept will be selling limited-edition licensing t-shirts commemorating BTS's 10th debut anniversary until the 25th.
The t-shirts feature the design of the slogan "PRESENTS EVERYWHERE" in the center, symbolizing their anniversary.
The BTS logo label is attached to the side of the t-shirts.
The t-shirts are available in two colors, black and purple, and can be shipped to 44 countries, including the United States, Australia, and the United Kingdom, through the global website.
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