All Eyes on Squid Game Season 2 : Retailers and Food Industry Bank on Global Sensation to Boost Year-End Sales

 

 

 

 

 

 

 

 

 

 

 

 

All Eyes on Squid Game Season 2

 

Retailers and Food Industry Bank on Global Sensation to Boost Year-End Sales

 

 

 

 

 

 

 

 

 

 

 

 

https://n.news.naver.com/mnews/article/469/0000839665

 

 

 

 

 

 

As the highly anticipated release of Netflix’s “Squid Game Season 2” approaches on December 26, South Korea’s retail and food sectors are going all in with ambitious marketing campaigns.

 

Leveraging the massive global popularity of the Squid Game intellectual property (IP), companies are launching themed products, pop-up stores, and exclusive merchandise to capture consumer interest and revitalize a sluggish year-end economy.

 

 

 

 

 

 

 

 

https://www.etoday.co.kr/news/view/2430977

 

 

 

 

 

 

 

 

 

 

Pop-Up Experiences Bring Squid Game to Life

 

 

 

 

 

 

https://n.news.naver.com/mnews/article/469/0000839665

 

 

 

 

 

 

Shinsegae Department Store, in collaboration with Netflix, has unveiled immersive pop-up spaces at its flagship locations in Gangnam, Seoul, and Centum City, Busan.

 

These spaces recreate iconic set pieces from the series, offering visitors the chance to don green tracksuits and pose on bunk beds inspired by the players’ dormitory.

 

Alongside these interactive experiences, Shinsegae is also selling exclusive Squid Game merchandise at major stores nationwide.

 

Convenience store chain GS25 has already made a splash with its Squid Game-themed pop-up store in Seoul’s trendy Seongsu-dong neighborhood.

 

From November 18 to December 8, the “GS25XJohnnie Walker Black Squid Game Edition” pop-up welcomed over 20,000 visitors.

 

Fans engaged in re-creations of popular games from the series, such as dalgona candy challenges and marble games.

 

GS25 plans to expand the collaboration to its nationwide network, offering products like dalgona-flavored lattes.

 

 

 

 

 

 

 

 

 

 

 

 

https://www.etoday.co.kr/news/view/2430977

 

 

 

 

 

 

 

 

The Food and Beverage Industry Joins the Game

 

 

 

 

 

 

https://www.etoday.co.kr/news/view/2430977

 

 

 

 

 

Leading food companies are seizing the opportunity to promote limited-edition products inspired by Squid Game.

 

CJ CheilJedang is introducing the “Bibigo Squid Dumplings” in South Korea and launching frozen gimbap products adorned with Squid Game characters in the United States and Europe.

 

Harim, another food industry giant, has released “The Misik Squid Ramen” with Lee Jung-jae, the lead actor of the series, as its brand ambassador.

 

HiteJinro, a major Korean beverage company, has unveiled special-edition bottles of its flagship soju, Chamisul, featuring Squid Game’s iconic characters, including Younghee, the giant doll from the first season, as well as the pink guards and the Front Man.

 

The company is also providing promotional “Younghee Game Machines” to restaurants.

 

These machines, which randomly select a person to drink by spinning Younghee’s head, add an interactive element to the dining experience.

 

Ottogi has also joined the frenzy with two new “Squid Game Season 2” flavors of its popular “Bbusyeo Bbusyeo” snack.

 

In just 50 days after launch, the snacks achieved impressive sales of 1.6 million units.

 

 

 

 

 

 

 

 

 

 

https://n.news.naver.com/mnews/article/469/0000839665

 

 

 

https://www.newsis.com/view/NISX20241217_0003000679

 

 

 

 

 

 

Global Opportunities Amid Domestic Challenges

 

 

 

 

 

 

 

https://www.newscj.com/news/articleView.html?idxno=3211245

 

 

 

 

 

 

The original Squid Game series, released in 2021, became a cultural phenomenon, amassing 1.65 billion viewing hours within its first 28 days on Netflix and becoming the platform’s most-watched show of all time.

 

The teaser for Season 2 has already broken Netflix’s record for most-viewed trailers, signaling another potential blockbuster.

 

For South Korea’s retail and food industries, the global appeal of Squid Game presents a rare chance to overcome the limitations of the domestic market and bolster international recognition.

 

Moreover, with the domestic economy grappling with high inflation, political uncertainty, and subdued consumer spending, the buzz around Squid Game Season 2 offers a much-needed boost to year-end sentiment.

 

“The impact of global streaming content on consumer behavior is undeniable,” said an industry insider.

 

“Following the success of the ‘Black and White Chef’ campaign earlier this year, all eyes are now on Squid Game Season 2 to deliver similar results.”

 

As the countdown to the release continues, South Korea’s retailers and food manufacturers are betting big on the power of Squid Game to capture hearts and wallets around the world.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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