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"A Perfect Match"
The Korean Dessert Taking the World by Storm
Recently, a unique twist on a traditional Korean treat, known as ggultteok cereal, has captured the attention of global audiences, especially on social media platforms like TikTok and YouTube.
This innovative recipe combines the traditional Korean dessert ggultteok (a chewy rice cake coated with honey or syrup) with milk, transforming it into a dessert reminiscent of Western cereal.
What makes this trend even more fascinating is that it originated outside Korea and has now gained popularity domestically through a "reverse-import" phenomenon.
The Rise of Ggultteok Cereal on Social Media
A simple search for "ggultteok cereal" on TikTok or YouTube reveals an explosion of short-form content created by users from diverse cultural backgrounds.
Influencers such as Nisarputrii and Petchployeating have contributed to this trend by showcasing the unique texture and flavor of ggultteok when paired with milk.
Their reviews often highlight how the dessert becomes softer and more enjoyable with milk, with comments like, “It’s smoother and more delightful with milk,” and “Its chewy texture is similar to bubble tea, making it even better than regular cereal.”
A Global Phenomenon
Industry experts attribute this global fascination with ggultteok cereal to the growing popularity of Korean culture worldwide.
With K-dramas, K-pop, and other forms of K-content gaining a massive international following, it was only a matter of time before traditional Korean foods started to attract attention as well.
This organic interest in K-desserts represents a shift in how global consumers interact with Korean culture, seeking to taste and recreate its flavors in innovative ways.
The statistics further reinforce this trend.
According to Korea's Ministry of Agriculture, Food, and Rural Affairs, exports of rice-based products, including rice cakes and crackers, reached $250 million from January to October this year—a staggering 40% increase compared to the same period last year.
The "Reverse-Import" Effect in Korea
What’s particularly intriguing is how this trend has made its way back to Korea.
According to Naver Data Lab, the search interest for "ggultteok cereal" in Korea was nearly nonexistent until early October.
However, after international content showcasing the recipe went viral, search interest began to climb.
By October 21, it reached a score of 74, peaking at 100 on October 22, signaling its growing domestic popularity.
Korean YouTubers and social media users who tried the recipe expressed amazement at its flavor.
Many remarked on the delightful combination of sesame seeds from the ggultteok blending with milk to create a sweet and nutty taste.
Comments like “Why didn’t we think of this earlier?” and “Foreigners seem to understand ggultteok better than we do” reflect both surprise and admiration for the ingenuity of the global community.
The Role of Modisumer Culture
The emergence of ggultteok cereal highlights the power of modisumers—a term derived from "modify" and "consumer."
These are individuals who creatively adapt existing products to suit their tastes or needs.
Professor Lee Eun-hee of Inha University explains, “For Koreans, ggultteok is a familiar treat often consumed in its traditional form. However, foreigners, encountering it for the first time, view it through a fresh lens, leading to unexpected and innovative combinations. This trend showcases the experimental interest in K-food among global audiences.”
A Sweet Future for K-Desserts
The success of ggultteok cereal underscores the growing appeal of Korean desserts on the global stage.
As K-food continues to evolve through the lens of international audiences, it demonstrates how cultural exchange can lead to creative culinary innovations.
With rising exports of rice-based products and increasing domestic interest driven by global trends, the future of K-desserts looks bright—and delicious.
Whether you're a fan of traditional Korean flavors or curious about the latest food trends, ggultteok cereal is a must-try dessert that perfectly blends tradition with modern creativity.
So why not grab a bowl of ggultteok and some milk to experience this viral sensation for yourself?
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