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405 Towel-Shaped Cake:
A Social Media Sensation
CU, one of South Korea’s leading convenience store chains, has revolutionized the dessert market with its latest offering, the 405 Towel-Shaped Cake.
This innovative creation has captured the hearts of consumers nationwide, to the extent that it’s now described as a dessert that’s “impossible to sell due to lack of stock.”
Within just four days of its release, the Towel Cake was completely sold out, sparking a frenzy on social media and cementing its place as the latest trend in the dessert world.
What is the Towel Cake?
As the name suggests, the Towel Cake is a dessert crafted to resemble a neatly rolled-up towel. Its unique shape, achieved by layering thin crepes with a variety of fillings such as cream, jam, and chocolate, is not only visually intriguing but also incredibly convenient to eat.
This perfect combination of aesthetics and practicality has contributed to its massive popularity among consumers.
CU currently offers two delectable variations:
- 405 Fresh Cream Towel-Shaped Cake
This version combines the smooth and creamy flavor of milk cream with the tangy sweetness of strawberry jam. The result is a refreshing and satisfying dessert that appeals to a wide range of tastes.
- 405 Chocolate Towel-Shaped Cake
For chocolate lovers, this variant offers a rich and indulgent experience with its combination of chocolate cream and crunchy chocolate chips. The balance of sweet and crispy textures makes it a standout choice for dessert enthusiasts.
Both cakes weigh 130 grams, with the Fresh Cream version priced at 5,000 KRW and the Chocolate version slightly higher at 5,100 KRW.
A Global Inspiration
The Towel Cake takes its design inspiration from the Chinese dessert Maojinjuan (毛巾卷), a traditional sweet known for its rolled towel-like appearance.
By adapting this concept into a modern, convenient snack, CU has successfully brought an international flair to South Korea’s dessert market.
A Visual Delight for Social Media
One of the key factors behind the Towel Cake’s success is its photogenic design.
The intricate details of the rolled crepe layers, paired with vibrant fillings, make it an ideal subject for Instagram and other social media platforms.
As soon as the product hit shelves, photos and videos of the Towel Cake flooded online spaces, with users praising its adorable look and delicious taste.
The dessert’s online popularity quickly translated into real-world demand, leading to stock shortages across CU outlets.
Consumers have reported long waits and quick sellouts, adding an element of exclusivity and excitement to the experience of purchasing and enjoying the Towel Cake.
Beyond a Dessert
The 405 Towel-Shaped Cake isn’t just a sweet treat—it’s a cultural phenomenon.
By blending taste, convenience, and visual appeal, CU has created a product that resonates with modern consumers who value unique and shareable experiences.
Whether enjoyed as a snack, gifted to friends, or showcased on social media, the Towel Cake has proven to be much more than just another dessert—it’s a statement piece for dessert lovers everywhere.
Get Yours Before They’re Gone
With demand showing no signs of slowing down, the Towel Cake is quickly becoming one of CU’s most iconic products.
If you’re lucky enough to spot one on the shelves, don’t hesitate—this trendsetting treat is worth every bite.
Keep an eye on CU’s social media channels and in-store updates to catch the next restock of the 405 Towel-Shaped Cake.
Will you be one of the lucky few to try this viral sensation?
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